Business CPO Paid Social Agency Webinar 
Metadata
SEPTEMBER 28, 2023
Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. I hired an agency. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. My next move? Facebook: $102.02
Metadata
NOVEMBER 7, 2023
We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Metadata
OCTOBER 6, 2021
For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. So, what’s working in social advertising for B2B marketers? platform ran in 2020 to find paid social media benchmarks.
Metadata
OCTOBER 6, 2021
For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. So, what’s working in social advertising for B2B marketers? platform ran in 2020 to find paid social media benchmarks.
Metadata
JANUARY 8, 2024
But according to Liam, those metrics mean jack to everyone at your company who matters. For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs).
Expert insights. Personalized for you.
52 
Let's personalize your content