Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. A simple news story on your product, service or new business could open the door to sales opportunities, business partnerships, interested investors or funding groups.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Hubspot

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. What’s Inbound Public Relations?

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Marketing Craftmanship

NOVEMBER 29, 2013

But because the press can deliver exposure and credibility that PR craves, journalists have always been in a more powerful position. Over the past decade, three developments have upset the already rocky relationship between PR and the press: Email, and “blast email” in particular, has become PR’s most frequently used communication device.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. Read on to find out if a career in public relations is right for you. What is Public Relations? Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it.

Public Relations 76

Public Relations PR Press Conference 76

Hubspot

APRIL 20, 2018

Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.”.

Public Relations 101

Public Relations PR Storytelling Press 101

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. At right is an example.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 45

Press Traffic Marketing Websites Public Relations 45

Marketing Insider Group

MARCH 9, 2023

Some of organizations provide information at no charge but do check their citation policies. Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. You’ll find these firms quoted often in the press.

Stats 277

Stats Advertising Agencies Paid Search Agency Work Management 277

Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.

Public Relations 101

Public Relations Examples Campaigns PR 101

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., It takes time to build brand awareness and visibility in organic search for brand new websites.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

SmartBug Media

JULY 4, 2023

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Public Relations Messaging Effective public relations messaging helps shape public perception, manage reputation, and influence opinions about an organization or individual.

PR 98

PR Planning Public Relations Marketing Management 98

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition.

PR 89

PR Public Relations Brand Identity Branding 89

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. While social media may not be changing everything about public relations, it’s definitely adding a new layer of interaction.

Public Relations 48

Public Relations Social Media Media PR 48

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. Effective SEO and PR integration creates more ongoing organic traffic that has real value for the company. Get started today and generate more traffic and leads for your business.

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PR SEO Lead Scoring Lead Ranking 313

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. Generating publicity requires planning, consistent outreach, follow-up, and dedication. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. What Is an EPK?

Press 85

Press Digital Asset Management PR Case Studies 85

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

Zoominfo

NOVEMBER 1, 2022

This was how Nic Castro, a business development representative and new ZoomInfo user, felt after using the platform for the first time. GTM Plays Automated go-to-market plays that can rapidly scale your business. If you bought a press release from us a year ago, we’d try to sell you more press releases.

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Zoominfo Marketing Analytics Tools Press Startups 130

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Industry forums. Optimize content.

Public Relations 48

Public Relations Tips B2B RSS 48

SmartBug Media

JULY 28, 2021

However, when you establish the right mix of earned, owned, and paid media, the results can be truly beneficial for your business. Let’s examine some examples of how PR and inbound marketing have worked together to build brand awareness, accelerate growth, and help businesses reach their goals.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Bluetext

MAY 13, 2019

Thanks to the pressure on the media industry to continuously seek online engagement as a key element in its current business model, public relations professionals now face the same pressures that incentivize reporters to develop articles that garner as much attention as possible. Business technology? Networking?

Public Relations 21

Public Relations PR Media Lead Ranking 21

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. We also included examples from brands to inspire your strategy.

Public Relations 108

Public Relations PR Thought Leadership Advertising Agencies 108

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Read on to hear how one business is seeing massive growth, winning awards, and gaining ground in the highly competitive technology industry.

Forecasting 323

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 323

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Press releases. Social media.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” If you only dish out content about your organization’s updates, you’re not showing you truly understand what actually matters to your audience. And there’s nothing wrong with this approach!

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Walker Sands

OCTOBER 26, 2023

In the offices of a Manhattan-based agency called G&S Business Communications, the four journalists and I spoke in front of a group of about 50 public relations and communications leaders from dozens of agencies throughout North and South America. We began the discussion by talking about what makes a good story.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. The truth is that C-level executives must be involved if their organization’s PR efforts are to succeed. The PR goals should be related to overall business goals.

PR 148

PR Public Relations Paid Search Agency Press 148

ClearVoice

JULY 29, 2022

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort. Social media.

PR 52

PR Public Relations Content Thought Leadership 52

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Media Work Management 97

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Vidyard

FEBRUARY 16, 2022

KITCHENER, Ontario – February 16, 2022 – Vidyard , the leading video platform for businesses, today announced that more than 12.5 Vidyard’s product-led growth drives the company to exceed industry benchmarks for SaaS-based business expansion, such as free-to-paid conversion, activation rate, and stickiness ratio, as set by OpenView.

Video Marketing 50

Video Marketing Paid Search Agency Companies Cross-Selling 50

Buffer

FEBRUARY 21, 2023

So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” answered that “measuring success” was. Click here to download the full report.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62