Convert

NOVEMBER 30, 2020

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

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Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” It’s hard to say. They have the most people.

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Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Brightedge

JULY 22, 2022

Customer behavior is less transparent. In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. That evolution has put us squarely in the midst of an SEO data revolution with more ranking factors and data points to consider. There is an essential symmetry between the two.

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Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

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Paid Search Agency Privacy Work Management Marketing Proposals 103

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. AI is poised to become the backbone of digital marketing strategies for businesses of all sizes. In the fast-paced world of digital marketing, staying ahead of the curve is essential.

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Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Data Protection Assessments.

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Act-On Privacy CPA Cost per Acquisition 98

Outreach

AUGUST 13, 2019

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. The CCPA is the first of the privacy protection tidal wave in the U.S.

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Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. My business isn’t located in Europe, why should I care?

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Privacy Privacy Policies Privacy Protection Paid Search Agency 48

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. But so is transparency. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

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Enterprise Management Brand Identity Branding Work Management 64

Bluetext

DECEMBER 8, 2022

As of 2023 these two states will join California, Virginia and Nevada as the five privacy protectorates with enforceable data privacy regulations in effect as soon as January 1st. Effective January 1st, 2023: California Privacy Rights Act . Virginia Consumer Data Protection Act. So who do these laws apply to?

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Privacy Privacy Protection Opt-out Opt-in 26

Outreach

AUGUST 13, 2019

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. The CCPA is the first of the privacy protection tidal wave in the U.S.

Privacy 40

Privacy Guidelines Privacy Protection Business 40

SmartBug Media

JANUARY 17, 2020

Regardless of where your company is headquartered, if you do any kind of business with citizens or organizations residing in the EU, you’re obligated to comply—or you risk facing these penalties. Once again—because this is the most important part for businesses that operate in the U.S. Data Permissions.

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Privacy Work Management Paid Search Agency Marketing Management 80

NetLine

AUGUST 16, 2019

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. In short, “Privacy Shield is an agreement between the EU and US allowing for the transfer of personal data from the EU to US.”

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Privacy Privacy Protection Lead Ranking Brand Identity 45

The Customer

APRIL 14, 2020

Data Privacy (archive). Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy.

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Privacy Ethics Privacy Policies Enterprise Management 52

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In turn, customers want to interact with companies that know who they are and what they want, respect their privacy , and can deliver consistently great experiences with the least friction possible.

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Work Management Privacy Protection Marketing Management Privacy 100

Zoominfo

AUGUST 11, 2022

This policy disclaimer is required under privacy laws like the General Data Protection Regulation (GDPR) and the ePrivacy Directive , to give consumers more control over how their data is collected and used. While there are data privacy laws in place in many countries, no single overarching privacy law covers the entirety of the US.

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Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Consumers expect that the business they trust with their information will use it effectively. Zero-party data can help you do it.

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Sales Management Opt-out Privacy Opt-in 86

readwrite

MARCH 26, 2012

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The FTC is focusing on five action items in the privacy report. It also changed the scope of framework to take burden off of small business. Five Focuses.

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Litmus

JUNE 23, 2022

How will marketing change with the eventual loss of third-party cookies and other data privacy measures? Successful marketers born in the dark (a world of zero- and first-party data ) haven’t just adapted to today’s changing privacy landscape — they’ve thrived. Data privacy regulations give more control over their data to the users.

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Privacy Protection Personalization Privacy Mobile Advertising 63

Choozle

JUNE 13, 2022

A Tealium survey found that 97 percent of consumers are somewhat or very concerned about protecting their personal data. From industry giants like Google and Apple adapting new policies and technologies for consumer privacy, as well as comprehensive US state privacy laws and a push for national legislation, data privacy is here to stay.

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Privacy Privacy Policies Opt-out Advertising Agencies 75

BenchmarkONE

SEPTEMBER 29, 2021

Marketing compliance is probably the last thing you think of when working on a marketing strategy for your business. If you’re driving traffic to your website , using paid advertising for your business, generating leads , or emailing your subscribers, marketing compliance needs to be looked into for each stream. .

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Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Convert

MARCH 7, 2023

Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy? It was a big year for user privacy in 2022. Here’s an illustration: Source Earlier versions of Google Analytics required you to configure your tracking script and was opt-in only.

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Privacy Marketing Analytics Tools Features Privacy Policies 52

Choozle

FEBRUARY 19, 2019

This data that we generate creates a robust view of who we are as individuals, a family, or a business. Using data driven advertising strategies, marketers are given the opportunity to be transparent about how they use data and use it efficiently within their digital advertising campaigns. The value of data in digital marketing.

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Advertising Agencies Advertisements Advertising Privacy 44

Convert

MARCH 21, 2023

Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making. There’s more in the red part and less in the violet. It’s called color temperature.

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Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Mobile devices have become a primary channel for reaching prospective customers on the go. adults using mobile devices is only growing. In 2023, 253.3

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

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Privacy Marketing AI Email Marketing Data Hygiene 90

Convert

APRIL 12, 2022

Growing a business isn’t easy. Having made it this far, there must have been several occasions when you’ve struggled to understand if a business decision is the right one. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. You know that. What Is E-commerce A/B Testing?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Growing a business isn’t easy. Having made it this far, there must have been several occasions when you’ve struggled to understand if a business decision is the right one. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. You know that. What Is E-commerce A/B Testing?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

QuanticMind

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. It’s the biggest penalty an EU regulator has levied on a tech company since 2021 and a clear signal to other tech companies that privacy compliance is non-negotiable.

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