Webbiquity

MAY 20, 2021

You likely even spend additional time learning, reading, and evaluating new and upcoming trends. Social media marketing has been a distinct discipline for more than a decade. Yet it still has much power to make (or, sadly, break) a business. It takes time , and so does building and growing a business. Maybe (hopefully!)

Social Media 298

Social Media Ad Building Media Business 298

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Social Media 250

Social Media Social Marketing Media Content Marketing 250

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Adjusting SEO.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Heinz Marketing

JULY 13, 2022

Just as social media is becoming more prominent in our day-to-day life, it too is more and more an integral part of an integrated marketing plan. It seems like a new trend emerges every day. Well, to start, here are 3 trends I’m excited to start using more frequently. The rise of the Reel.

Social Media 101

Social Media Trends Media Planning 101

Webbiquity

MAY 30, 2023

At least 40% of respondents said their budgets will increase this year in the financial services, business services, energy, engineering, healthcare, media & publishing, real estate, telecom, and transportation sectors. ” 5) Social media is most popular, but search is most important.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Image Source 2.

Trends 272

Trends Marketing AI Lead Scoring Lead Ranking 272

Valasys

DECEMBER 3, 2021

The platforms provided by social media and the Internet are constantly evolving. Every once in a while, social media platforms & trends change because of the constant introduction of new updates. The post 6 Social Media Trends Delivery Businesses Should Focus in 2022 appeared first on Valasys Media.

Social Media 98

Social Media Trends Media Business 98

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 134

Social Media ROI Media Cross-Selling 134

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Webbiquity

MARCH 17, 2021

Improving your PR efforts and maintaining them at a high level requires paying close attention to the latest trends. Here are five important PR trends to watch in 2021. Misinformation can be incredibly harmful, and in the age of social media, PR professionals must lead to prevent widespread sharing of fake information.

PR 272

PR Trends Ethics Public Relations 272

Marketing Insider Group

NOVEMBER 21, 2022

And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. 9 Biggest Event Trends Happening Now. Sustainability. The world is heating up – both figuratively and literally.

Trends 278

Trends Marketing AI Co-Registration Conference 278

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results. We don’t train every rep to handle social media work.

Social Media 120

Social Media Work Management Marketing Management Media 120

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 177

Social Networks Business Work Management Social Media 177

BenchmarkONE

JANUARY 4, 2023

A lot has changed within the past couple of years, and it’s ultimately affected how businesses operate. million small businesses in active operations. If small businesses are going to not only survive but thrive, this coming year, then they need to be one step ahead of what’s to come. 6 Small Business Trends for 2023.

Small Business Marketing 81

Small Business Marketing Trends Marketing Automation Services Business 81

SmartBug Media

MARCH 15, 2024

Businesses must keep pace with the latest developments to stay ahead of the competition. Here’s a look at some of the key trends driving franchise marketing in 2024. Chatbots for customer service: AI-powered chatbots on your website or social media channels can provide instant customer support.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Read more here.

Trends 88

Trends Marketing & Strategy Conference Lead Scoring 88

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 109

Social Media Media Business Viral Marketing 109

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. In this article, we take a closer look at social ad trends.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints.

Trends 107

Trends Paid Search Agency Planning Peer-to-peer 107

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

OCTOBER 11, 2021

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? The allure and reward of being funny on social media is significant.

Social Media 142

Social Media Media Top of Funnel Business 142

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. 86% of views of business-related videos take place on desktop browsers. High-tech and manufacturing companies lead.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

MARCH 23, 2021

As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. Small businesses are always looking for ways to improve efficiency and increase revenue streams at the lowest possible cost; thus, their ability to adapt quickly is imperative for survival.

Small Business Marketing 104

Small Business Marketing Trends Business Ad Exchange 104

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.

Social Media 102

Social Media Social Marketing Trends Media 102

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. Examples: Virtual events, data that combines the business and the WFH consumer record, smaller travel budgets, etc. Merkle’s new study shows clearly that businesses are no longer satisfied with the slow pace of the purchase process.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. A Datareportal study , in association with We Are Social and Hootsuite, revealed that this traffic surge unsurprisingly also translates to social media growth. Indeed, users now total 3.96

Social Media 98

Social Media Advertisements Advertising Trends 98

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. Measure your impact. Then encourage more of it.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

SocialPilot

MAY 7, 2024

Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. This guide will explain how to use Twitter for business and provide tips on improving your brand personality and connecting with your audience on a more personal level.

Twitter 76

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 76

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

Social Media 90

Social Media Effectiveness Media Top of Funnel 90

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from. Those other trends?

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Stevens & Tate

MARCH 21, 2024

A well-crafted logo isn’t just a passing marketing trend. As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. This trend highlights the importance of typography in establishing a brand’s identity.

Design 89

Design Trends Loyalty Impressions 89