Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. 75% of B2B buyers use social media to support their business purchase decisions. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

OCTOBER 10, 2019

Marketers can optimize their Social Media KPIs once they define & quantify them aptly to conclude the data points measured. Hence, it is critical for businesses to architect impactful strategies for measuring & optimizing their social media KPIs for all the important social media channels including Reddit.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

SEPTEMBER 19, 2019

For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. Social Media KPI reporting template such as the one by Hootsuite can be used by marketers for reporting & optimizing their Social Media KPIs. LinkedIn KPIs.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

JUNE 18, 2019

Delivering hyper-personalized content to the geo-targeted users, in-turn is used to optimize their experiences which help the B2B marketers in achieving their bottom-line goal of optimizing their Return on Investment (ROI). While 60% customers search local information about businesses on their mobile devices.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

MARCH 12, 2020

Optimization of Campaigns & Promotions: Integrating Market Basket Analysis in B2B Marketing helps in the optimization of the B2B promotional campaigns as the products or services having a higher likelihood of purchase are sold frequently together. Increased Sales & Optimized ROI: .

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

DECEMBER 4, 2019

Forget the questions like what’s the best time to cold call business owners & the best time for telemarketers to call – most B2B marketers are in a state of bamboozlement over the question of whether cold calling is still effective. The perfect time to make a Sales Call in 2020. is an approach that can’t be missed upon.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

MARCH 9, 2020

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI).

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

AUGUST 12, 2019

Account-based marketing (ABM), also known as key account marketing, is a highly orchestrated approach to business marketing. The businesses often don’t have the lists of gigantic accounts that they wish to target. ABM-ers put special focus on improving business reputation , relationships & revenue.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Televerde

NOVEMBER 3, 2020

One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results. The latter requires proficiency in Business Intelligence (BI), data, and analytics. Fred, what are your thoughts on this?

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

SEPTEMBER 26, 2019

Discovering metrics that help the marketers in competitively benchmarking their competitors as well as in taking steps towards their business objectives, leads to the foundation of what we call the Social Media KPIs (or the Social Media Key Performance Indicators). And KPIs influence management behavior as well as business culture.”.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

JULY 29, 2019

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. ” How to use Emotional Analytics for Businesses. .”

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Online Marketing Institute

NOVEMBER 8, 2010

And so most decision makers justified marketing on the basis that their competitors were doing it, and so it was simply a cost of doing business. Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Well, thankfully, that time has passed. Especially now.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Valasys

SEPTEMBER 6, 2019

According to Hootsuite, 75% of the B2B businesses market on Twitter. Some of the most influential people from every sphere of art, science & business are on Twitter. The desired result of any campaign should ultimately resonate with the bottom-line goal of an optimized ROI for the organization.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Marketing Insider Group

JANUARY 26, 2021

Can we optimize X tactic, or should we shift the budget elsewhere? Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t. Search Engine Optimization (SEO).

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 6, 2019

If your business sales to other businesses you might get sleepless nights thinking over the best practices to amalgamate into your marketing strategies. Regardless of what type of business you run, it’s likely that “selling more” has a frequent, if not long-term, place on your to-do list. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Oktopost

NOVEMBER 12, 2020

This makes it much easier and quicker to manipulate your data, and from those results, identify patterns and trends in business performance so you can adjust accordingly. Nowadays, businesses are scrambling to hire analytics and data experts who can sift through the data siloed away by departments and lacking cohesion. .

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Content Marketing Institute

NOVEMBER 16, 2017

I like this straightforward definition of data science: the practice of “surfacing hidden insight” using data in a way that helps “enable companies to make smarter business decisions.”. Smarter business decisions come from better predictions. Marketers: Talk like a data scientist, and people listen, says @katrina_neal. Predictive.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Who is Romi?

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Valasys

SEPTEMBER 13, 2019

Thus, programmatic media buying combines creativity & powerful technology to deliver personalized experience s to the customers across multiple screens & is an essentiality for B2B marketers as they continue to compete fiercely to optimize the experiences of their end-users. Facilitates the Hyper-Targeting of Personas: .

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 22, 2019

Nurture examined that 81% of the businesses reported blogs being imperative to B2B lead generation. How often should you blog for business? Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

APRIL 3, 2020

Aberdeen Group defines B2B eCommerce as follows: “A term used to describe commerce transactions between businesses. The buyer of the products in these transactions is a business. Introspect if you should add eCommerce to your Business. Adding eCommerce to your business as a sales channel isn’t a cakewalk.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

OCTOBER 3, 2019

Most of the companies spend a considerable amount of their time & resources in trying to define & measure the social media KPIs like FB , Twitter , Instagram , LinkedIn , YouTube , Pinterest, etc. and also take efforts to align the Social Media KPIs with their business objectives. Why Businesses need to Define Pinterest KPIs.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 28, 2019

As audiences prefer human interactions over online interaction, event marketing helps a brand in optimizing their sales revenues & also allows them to establish stronger brand resonance. Live events help in boosting the overall marketing endeavors of a company & lead to optimized sales revenue. Make Business Connections: .

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

SnapApp

FEBRUARY 5, 2019

Publish Educational Content and Optimize it for Search. The marketing team at Fundera also uses educational, search-optimized content to attract inbound leads. Use A/B Testing to Optimize Your Landing Pages. We send personalized content to our leads via workflows and e-mails,” says Romy Fuchs of BEE Inbound AG. “We

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Navigate the Channel

JUNE 7, 2023

2 Social responsibility is one of the pre-eminent challenges faced across all aspects of business and society today. Even the Harvard Business Review has questions. 3 More than 86% of B2B marketers use LinkedIn to drive sales. Now that marketers can schedule posts for TikTok , it’s a friendlier option for brands and businesses.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Anteriad

APRIL 25, 2023

Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. B2B marketing Business to business marketing is advertising done by one business to attract another business. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. B2B marketing Business to business marketing is advertising done by one business to attract another business. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convert

OCTOBER 25, 2022

You’ll also find a list of all 42 contributors at the end of this guide, including their LinkedIn profiles. This section presents the key principles of conversion rate optimization , covering the fundamentals of the practice, such as. But you can’t fully optimize for your customers without a mindset shift. CRO Basics.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59