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Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). It can help you convert leads and win new customers. You can also use content to boost brand awareness and connect with prospects and leads at every stage of the buyer’s journey. Why Your Business Should Invest in Content Marketing.

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How To Boost Your Business With Facebook Messenger Marketing

Optinmonster

According to Facebook, more than 1 billion messages are sent on the Messenger platform each month between people and businesses alone. That’s a lot of marketing messages between regular folks and businesses. This finding suggests that buyers like contacting and hearing from businesses through messaging platforms.

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4 Ways to Maximize HubSpot for a SaaS Business Model

SmartBug Media

Yes, I am talking about HubSpot. Widespread change and adoption in technology, coupled with the reliance on digital, have made businesses look to SaaS in order to streamline operations, increase efficiency, and reduce costs—and this shows no signs of slowing down. Why HubSpot for SaaS? What Makes SaaS Unique?

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Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

More than 90% of online experiences start with search engines and almost half of website traffic is driven by search results. Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. (I agree!). Why Social Media Isn’t Enough on its Own. Image Source.

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HubSpot for Manufacturing Success: Outpace Competitors, Boost Profitability, and Skyrocket Sales

Lake One

In today’s highly competitive business landscape, manufacturers face numerous challenges that require innovative strategies to stay ahead. One such strategy is leveraging the power of HubSpot , a comprehensive marketing, sales, and customer service platform.

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4 Ways a Blog Can Help Your Business Grow Right Now

Marketing Insider Group

Are you taking advantage of the massive benefits of blogging for business? Check out all the ways a blog can help your business grow. If you want to grow your business, you should be blogging. If you want to grow your business, you should be blogging. How Can My Business Benefit from Blogging? More web traffic.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. Every business wants to monitor website analytics. A customer relationship management (CRM) system is essential to any business. Other large players in the space include HubSpot , Zoho , and Oracle. SharpSpring.