article thumbnail

8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Your URLs have a certain amount of PageRank associated with them. If you want a percentage of the PageRank from these web pages passed onto your new URLs so the authority passes throughout the website, you need to correctly implement 301 redirects. When he isn’t busy doing marketing, you can find him playing futsal with his colleagues.

PageRank 255
article thumbnail

E-A-T and the Quality Raters' Guidelines - Whiteboard Friday

Moz

My name is Marie Haynes, from Marie Haynes Consulting , and I'm going to talk to you today about EAT and the Quality Raters' Guidelines. The Quality Raters' Guidelines. Let's talk about the Quality Raters' Guidelines. These guidelines are a document that Google has provided to this whole army of quality raters.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Organizational Business Listings. As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity.

article thumbnail

An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. They violate the guidelines of search engines such as Google and Yandex.

SEO 74
article thumbnail

13 SEO Tricks, Treats, and Frights of 2017

KoMarketing Associates

The above email excerpt shows that hackers have taken a new approach to their efforts to extort money from businesses. This update also removed the notion of a “penalty” related to Penguin and rather “devalued” links that no longer conformed to Google’s Webmaster Guidelines. TRICK: Redirect Chains.

SEO 120
article thumbnail

Algorithm Updates: Common Questions & What You Should Know

KoMarketing Associates

When a major algorithm update happens like it did May 20th , it’s always interesting to see reactions from both the search community, affected businesses , and the media. Google PageRank & Algorithm Updates – Search Engine Roundtable. The short answer is to avoid doing anything that goes against the almighty Google’s guidelines.

PageRank 120
article thumbnail

New & Improved: Announcing The Beginner's Guide To Link Building

Moz

In this chapter, learn the fundamentals of why link building is important, how they help websites to rank, and other ways in which links are important to a web-based business. Which one(s) you choose will depend on your business goals, available resources, your niche, and available time. Types of Links.