article thumbnail

IAB, MRC release augmented reality measurement guidelines

Martech

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. Detailed guidelines. Why we care.

article thumbnail

Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes. Let’s take a look at what should go into cold calling guidelines, what regulations to follow, and how to create a cold call script. And If you haven’t tried out cold calling scripts yet, now’s the time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

IAB releases new guidelines as retail media networks mature

Martech

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Guidelines.

article thumbnail

Email Marketing Is Going To Get Harder – Google and Yahoo Announce Tighter New Email Guidelines

Square 2 Marketing

The key takeaway is that businesses will now face stricter guidelines to prevent their emails from being flagged as spam. Big changes are coming to Gmail and Yahoo Mail. Understanding and adhering to these new requirements is critical to maintain compliance and ensure successful email marketing campaigns.

article thumbnail

Supercharge Your ESG Content This Libra Season

Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress.

article thumbnail

Brand Style Guidelines: An Overview

Hinge Marketing

And brand style guidelines are the keys to the kingdom. What Are Brand Style Guidelines? Brand style guidelines are a set of instructions, often with visual examples, to help anyone who creates new branded materials for a business or organization. In the real world, brand style guidelines are called many things.

article thumbnail

Content Marketing Guidelines: Why and How To Create Them?

Marketing Insider Group

However, it can be difficult to preserve these qualities if you have a growing business with many writers who […]. The post Content Marketing Guidelines: Why and How To Create Them? The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers.