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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

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9 Biggest Event Trends of This Year

Marketing Insider Group

This eco-friendly approach has spilled over into the world of events, which traditionally has been a fairly wasteful industry – just think about all the plastic water bottles and catering waste, not to mention the merchandise and freebies that often get thrown away as soon as the event is over.

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5 Proven Strategies To Create More Opportunities For Small Businesses

BenchmarkONE

As small business owners, it’s always a good idea to look for more opportunities. So, despite creating a solid customer base for your business, new customers are integral for growth in the long run. Refine Your Inbound Marketing Tactic. Sure, promotional merchandising and giveaways don’t seem like the flashiest of strategies.

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5 Ways To Create Lasting Connections in Your Virtual Event

Marketing Insider Group

Based on the directory offered in your virtual event platform, generate game teams and assign specific tasks for them to complete. Incentivize these activities by offering virtual badges and even event merchandise to encourage further participation.

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The Biggest Event Trends for 2020

Marketing Insider Group

This eco-friendly approach has spilled over into the world of events, which traditionally has been a fairly wasteful industry – just think about all the plastic water bottles and catering waste, not to mention the merchandise and freebies that often get thrown away as soon as the event is over. Image source: [link].

Trends 243
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Top 15 Content Marketing Trends for 2023

ClearVoice

However, businesses are already scrambling to incorporate first-party data collection in their marketing. Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. Omnichannel marketing. Brand identity content marketing trends.

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Art of Pre-Trade Show Planning to Maximize ROI

SmartBug Media

A successful event is one that, at the minimum, is coordinated and enjoyable, but ideally also secures and converts valuable leads for your business. However, a basic timeline for pre-event planning looks something like this: Start planning, strategizing, and optimizing promotional materials approximately six months before the event.