Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Exo B2B

MARCH 29, 2018

This is corroborated by other figures recently published by eMarketer:: Authors say: One factor holding back adoption rates for new technologies is that many marketers aren’t ready for them. Marketers and business stakeholders are simply not ready. Five to ten years, according to Gartner, in opposition to Forrester.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Optinmonster

OCTOBER 30, 2019

In a nutshell, social selling lets businesses laser-target an audience and build a relationship with networks, bringing in more business. You’ll be interested to know that the most successful businesses on social media don’t always go in for the sale right away. Not convinced that social selling will work for you?

Statistics 76

Statistics Social Media Social Marketing Media 76

SnapApp

MARCH 15, 2017

Gartner. . eMarketer. . Businesses that use marketing automation to nurture prospects see a 451% increase in qualified leads The Annuitas Group. . Only 8% of business are using marketing automation to nurture existing customers. for centralizing customer intelligence (80%) and cross-channel campaign management (82%).

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Webbiquity

JUNE 16, 2015

eMarketer ). 57% of purchase decisions are made before a customer ever talks to a supplier, and Gartner predicts that by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human. 5 Business Blogging Statistics and Facts. Target Marketing ). Tony Zambito ). MediaPost ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. What is Account-Based Marketing? Intent data .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Adobe Experience Cloud Blog

JANUARY 16, 2014

Regardless of where you live (or do business), these events are worth traveling for. eMarketing Paris (April 8-10) – Paris, France. Gartner Customer Strategies & Technologies Summit (April 28-29) – London, UK. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

MLT Creative

MAY 1, 2012

smartphones in 2010, 110 million by 2015 (eMarketer/2011). 15 billion in apps sales in 2011 (Gartner/2011). This is just another marketing channel; it really doesn’t replace any initiatives that businesses use currently, right? Will business customers be ready? billion mobile subscriptions worldwide (ITU/2010).

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

Ambal's Amusings

DECEMBER 17, 2009

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Her blog is Phoenix Rising and her business is People Who Know. Powerful business lessons, thought provoking perspectives and a community of professionals whose generosity astounds me every day. We are a virtual business team!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

AUGUST 28, 2014

Source: Gartner ). Case #2: Businesses Aren''t Preparing for Mobile. Despite rising consumption of email on mobile devices, many businesses refuse to address this shift. Source: eMarketer ). But investing just a little more time when preparing your mobile campaigns can go a long way in benefiting your business.

Stats 28

Stats Optimization Mobile Marketing CAN-SPAM 28

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Statista) 80% of businesses deem personalization as essential for growth. Forbes) 73% of marketers find social media to be effective for their business.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Ambal's Amusings

OCTOBER 15, 2009

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Measure what counts for your site, your business, your objectives. is a former psychologist and journalist who has been working in online content marketing for the last 10 years helping professionals use e-newsletters and blogs to grow business.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Single Grain

DECEMBER 31, 2019

According to eMarketer , social commerce rose from 23% in December 2018 to 31% in October 2019 among U.S. Focus on visuals, otherwise your brand might get lost in customers’ busy, fast-scrolling social feeds. According to Gartner , 100 million shoppers will use AR online and in-store by 2020. Click To Tweet.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Ambal's Amusings

NOVEMBER 19, 2009

Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Her blog is Phoenix Rising and her business is People Who Know. Tom Pick's blog WebMarketCentral. via Beth Harte).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. Takeaway : Businesses are doubling down on content marketing.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

chiefmartech

OCTOBER 30, 2016

Essentially, our ability to assign a specific value to each touchpoint or event — often a paid ad view or click — contributing to a final business outcome or conversion. Even less so one in which such investments and our desired business outcomes coexist. What was it about? So here’s a second try. A single view of your brand.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Hubspot

NOVEMBER 11, 2015

I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. An external party may never understand the industry you’re in or the clients you serve as well as someone within your business. The downside? 4) Leverage Sales Team Insights.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

SnapApp

DECEMBER 5, 2016

80% of business decision makers prefer to get company information in a series of articles versus an advertisement. This will help boost ROI and extend the readability of the content and campaigns you’ve worked hard to put together. Mobile will account for 72% of US digital ad spend by 2019. Cont ent Marketing Institute. Stratabeat.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. By 2022 , chatbots will help businesses save over $8 billion per annum.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. By 2022 , chatbots will help businesses save over $8 billion per annum.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). Unfortunately, this happens, even to the most prolific business bloggers. Crowd-sourcing moves into the mainstream.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Single Grain

DECEMBER 6, 2019

Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. Every business is threatened.”.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145