Business, Eloqua, Linkedin, Personalization and Twitter

The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. 2) Business and lead generation. Not surprisingly, virtual event technology vendors have responded. The Product.

Marketing Automation Services

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads

Interview with Moni Oloyede

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads.

Marketing AI

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels

PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

ViewPoint

OCTOBER 24, 2013

A lot of people don’t know how to use LinkedIn. In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. Define Your Personal Brand. Why are you doing what you’re doing?

Eloqua

Eloqua Social Networks Linkedin Marketing Management

Better Social Selling, an Interview with Jill Rowley

markempa

NOVEMBER 29, 2016

Have you ever wondered about how you can leverage social selling for better lead generation and business development? They’re hiring more people to do those things, and actually, they’re hiring more junior people who have no business acumen, who have no sales experience, and they’re just doing more.

Marketing AI

Marketing AI Linkedin Marketing Automation Services B2B Sales

3 Social Sellers That Can Teach You A Thing or Two About Your Strategy

Ledger Bennett

JUNE 25, 2018

Having an excellent understanding of their target audience (millennial decision makers who want to choose a supplier quickly and by doing minimal research), SAP acted quickly using LinkedIn Sales Navigator. So how did they do it? The outcome? The entire sales team were thereafter quickly trained to use social selling.

Sales Management

Sales Management Eloqua Peer-to-peer Top of Funnel

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. Other business marketing systems generally cannot.) You know who you are.

Paid Search Agency

Paid Search Agency Work Management Marketing Management Resource Management

Enterprise Social Media and Personal Branding

Webbiquity

JUNE 30, 2011

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. Not at all.

Enterprise Management

Enterprise Management Social Media Personalization Branding

Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions

Bulldog Solutions Differentiation Eloqua Marketing Management

Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions

Bulldog Solutions Differentiation Eloqua Marketing Management

Do You Know The New 4 Ps of Marketing?

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. Companies exist to serve customer needs.

Eloqua

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising

Interview with Brian Hansford

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. For me, MPM is a strategy and process for B2B marketers to measure revenue results, budget performance, and to provide guidance to help the business succeed in the future.

Marketing Budget

Marketing Budget Budget Programs Demand Generation Agencies Work Management

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

DECEMBER 15, 2011

A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism. If a journalist becomes a brand journalist, that person is no longer a journalist.”. Eloqua is clearly not a traditional outlet for journalism.

Branding

Branding Brand Identity Eloqua Custom Publishing

Is “social media campaign” an oxymoron?

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media

Social Media Campaigns B2B Thought Leadership Media

Is “social media campaign” an oxymoron?

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media

Social Media Campaigns B2B Thought Leadership Media

Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase

Vidyard

MAY 9, 2017

Vidyard Recognized as Video for Business Innovator Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase. Vidyard’s video platform for business enables organizations to engage their audience and accelerate business results.

Enterprise Management

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership

Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase

Vidyard

MAY 9, 2017

Vidyard Recognized as Video for Business Innovator. Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future. Vidyard’s video platform for business enables organizations to engage their audience and accelerate business results.

Enterprise Management

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Lead Management

Lead Management De-duplication Lead Ranking Lead Scoring

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

De-duplication

De-duplication Lead Ranking Lead Management Work Management

Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase

Vidyard

MAY 9, 2017

Vidyard Recognized as Video for Business Innovator Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase. “Over 75,000 professionals use Vidyard to create, host, personalize, monetize and measure their business videos.

Enterprise Management

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership

Sales Pipeline Radio, Episode 215: Q & A with Mike Orr @mikeorr8

Heinz Marketing

AUGUST 3, 2020

This week’s episode is entitled “ Learn How Personal Branding Can Have an Impact on Personal Selling ” and our guest is Mike Orr , Co-Founder of Grapevine6. Personal brand has been something we’ve heard about in selling for a while, especially in professional services. Matt: Alrighty.

Sales Management

Sales Management Top of Funnel Paid Search Agency Lead Ranking

Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel

Top of Funnel Eloqua Peer-to-peer Budget Programs

THE HACKIES: A CMO’s guide to integrating marketing technologies

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. In supporting your company’s business objectives, you may realize that your existing martech stack doesn’t meet your current marketing needs due to one or more systems: Not having the required capabilities.

Enterprise Management

Enterprise Management Work Management Marketing Management Marketing Automation Services

New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation

Vidyard

NOVEMBER 12, 2015

We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect. But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.”

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Video Marketing

New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation

Vidyard

NOVEMBER 12, 2015

“We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect. “We continue to innovate and execute on our vision to help businesses engage with their audiences and generate more revenue through the use of online video.”

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Video Marketing

New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation

Vidyard

NOVEMBER 12, 2015

New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use. We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect. About Vidyard.

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Video Marketing

How to Drive More Sales with Intent Data

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. But there’s another layer.

Intent Data

Intent Data Lead Ranking Intent Marketing Automation Services

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Linkedin Ads. Then you’re done! That’s all it takes!

Database Marketing

Database Marketing PPC Work Management Marketing Management

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email.

Marketing Budget Creation

Marketing Budget Creation Design Email Marketing Planning

Tips for Running Successful Event Campaigns

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc.,

Campaigns

Campaigns Tips Landing Pages Conference

Oracle Adopts an Inbound Approach With New Focus on Social Sales

Hubspot

MARCH 6, 2014

While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level. Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua.

Eloqua

Eloqua Cold Calling Training Demand Generation Agencies

Inbound Marketing & Marketing Automation

LeadSloth

JUNE 23, 2009

But if you want to expand your business, you also need to continuously add new leads to your database. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.),

Marketing Automation Services

Marketing Automation Services Inbound Marketing Marketing Automation Work Management

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

DECEMBER 17, 2009

Blog Marketing Interactions Twitter Ardath421. LinkedIn Groups and Answers can give you a quick read on viewpoints. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Blog Phoenix Rising Twitter RebelBrown. "Twitter! I avoided Twitter until May of this year.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond. Tap your internal subject matter experts and help them create personal brands. Answer questions and establish expertise. They can be gamed.

DemandBase

DemandBase Eloqua Marketing Automation Services Work Management

Lead Generation: It’s all about building relationships

markempa

AUGUST 4, 2014

And so our personal life, or business life, have become enmeshed. So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Brian: At the highest!

Lead Generation

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies

36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

JANUARY 17, 2020

LinkedIn Sales Navigator Once we know which companies are interested, we use this tool to further investigate potential opportunities, connect with the key figures of those companies, and get in touch with them so that we can start our sales funnel. PersistIQ We use PersistIQ to create drip campaigns for sending personalized emails.

Marketing Automation Services

Marketing Automation Services Top of Funnel Budget Programs Work Management

Interview with Tiffani Bova

Onalytica B2B

FEBRUARY 13, 2018

Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn. Bova is a highly sought after keynote speaker having delivered over 300 keynote presentations around the globe to over 300,000 people on sales transformation and business model innovation. Personalization at scale.

Work Management

Work Management Marketing Management Salesforce.com Eloqua

71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

MARCH 10, 2020

It also includes a handy extension that's great for a busy sales rep. LinkedIn Sales Navigator not only allows you to research and identify target accounts, but it also has some neat features built in for sharing sales content and showing you those in your network that could help make an introduction to key contacts. LinkedIn Ads.

Account Based Marketing

Account Based Marketing ABM Sales Management CMS Development

The Sales Playbook to Social Selling

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Join LinkedIn groups and other relevant forums. Be where your colleagues aren't, and you'll get the deals they won't.

Ideal Customer Profiles

Ideal Customer Profiles Peer-to-peer Linkedin Profiling

Conversica Launches Industry’s First AI-Powered Admissions Assistant for Higher Education

Conversica

OCTOBER 3, 2018

FOSTER CITY, CA—October 3, 2018— Conversica , the leader in conversational AI for business, has added an Admissions Assistant for higher education to the company’s portfolio of virtual assistants powered by conversational AI. Making a personal connection to advance each lead is expensive. Drive attendance to recruiting events.

Education

Education Marketing Automation Services High Quality Lead Eloqua

Are You Seizing the Power of Social Media Attribution?

Convince & Convert

JANUARY 11, 2017

If I’m spending 50 thousand or 100 thousand on a tradeshow booth, I can count how many business cards I collected at the end of the day. So being able to tie social media to lead generation efforts and pipeline activity is going to give us a picture of how social is really helping the business. No Metrics, No Budget.

Social Media

Social Media Sales Management Top of Funnel Media

Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

JULY 28, 2011

So how does a marketer decide which technologies to test and use to grow their business? Cheryl has written about this in the Quest For The Marketing Technologist , so she was the first person I thought of to ask. First, you need to create a business process for reviewing new technologies. Current example of Google+.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Tools

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc. I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. It unfolds very slowly.

Sales Management

Sales Management Top of Funnel Eloqua Viral Marketing

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc. I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. It unfolds very slowly.

Sales Management

Sales Management Top of Funnel Eloqua Viral Marketing

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. They will be soon applied to select offers for Web personalization.

Marketing Automation Services

Marketing Automation Services Enterprise Management Resource Management Work Management

The Founder Interview Series #30: Stas Zaslavsky, VII Events

Interview with Moni Oloyede

Trending Sources

PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Better Social Selling, an Interview with Jill Rowley

3 Social Sellers That Can Teach You A Thing or Two About Your Strategy

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Enterprise Social Media and Personal Branding

Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Do You Know The New 4 Ps of Marketing?

Interview with Brian Hansford

Jesse Noyes: Brand Journalist or Brand Reporter?

Is “social media campaign” an oxymoron?

Is “social media campaign” an oxymoron?

Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase

Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase

Sales Pipeline Radio, Episode 215: Q & A with Mike Orr @mikeorr8

Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

THE HACKIES: A CMO’s guide to integrating marketing technologies

New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation

New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation

New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation

How to Drive More Sales with Intent Data

Why It’s Time to Start Leveraging Database Marketing for PPC

Email Design Review Gallery « The Effective Marketer

Tips for Running Successful Event Campaigns

Oracle Adopts an Inbound Approach With New Focus on Social Sales

Inbound Marketing & Marketing Automation

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Lead Generation: It’s all about building relationships

36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Interview with Tiffani Bova

71 ABM Technologies and Finding the One for Your Needs

The Sales Playbook to Social Selling

Conversica Launches Industry’s First AI-Powered Admissions Assistant for Higher Education

Are You Seizing the Power of Social Media Attribution?

Marketing Tools and Technology – How Does A Marketer Decide?

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Social Pros 8 – Ian Greenleigh of Bazaarvoice

RedPoint Offers Broad, Deep B2C Marketing Automation

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