The ROI Guy
APRIL 21, 2017
Personal Value - Simply put, “What’s in it for me”, how your solution makes the champion and other key stakeholders lives better on a personal rather than business basis. Checkout the On-Demand webcast and Presentation. Functional Value - How you help the users of the solution do their job better and faster.
The ROI Guy
MAY 18, 2017
Who’s in Charge: The Business or IT? Nearly 3 in 4 of today’s enterprise purchase decisions aren’t driven by IT, but from C-level executive management or the business unit taking the lead. Nearly half (48%) don’t think Providers do a good job of communicating the business value (outcomes) that their technology and services provide.
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Outgrow
SEPTEMBER 15, 2022
The fundamentals of growing a SaaS business. De-risking the journey to scale a business by focusing purely on value-driving activity. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The state of brand storytelling in the early 2000s.
The ROI Guy
JULY 23, 2015
These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. Music streaming has reshaped the music business. And rising in importance, an economic focus on ROI and the business case.
Convince & Convert
NOVEMBER 1, 2011
Brian recently published his 5th book, The End of Business As Usual. Futurist, big thinker, gadabout, raconteur, and author of “The End of Business as Usual” , Mr. Brian Solis. I also wanted to write at the executive level, because one thing I heard about The End of Business As Usual. Jay: Hey everybody. Brian: Wow.
The ROI Guy
NOVEMBER 4, 2010
Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.
The ROI Guy
DECEMBER 6, 2010
In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. The invitation often coming after key decisions have already been made.
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