Brandpoint

APRIL 13, 2023

91% of businesses use video as a marketing tool – an all-time high since 2016. Start by brainstorming a frequent or common customer or client question to address. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

JUNE 8, 2021

For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently. Distribute this content where your ideal buyers can consume it (i.e., We’ve touched on this with examples, but here’s an expanded look at the process. Image: CMI.

Content Marketing 291

Content Marketing Lead Scoring Lead Ranking Planning 291

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. Why is press release distribution important?

Press 101

Press Distribution PR Public Relations 101

Brandpoint

OCTOBER 27, 2022

Brandpoint’s partnership with The Business Journals has elevated the Premium Business MAT Release offering by including a brand-new network for our team to distribute branded content. Once published, these brands will gain access to an audience of millions of professionals who follow, influence and impact their organizations.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. For example, suppose you are writing a blog post about customer behavior. You might include data about how your customers use your product or service, or how their behavior has changed over time.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Brandpoint

JULY 8, 2022

[Check out my friend MaDonna Sheehy’s post “ On Working in Communications During a Global Crisis ” for just a few examples.] What is the Premium Business MAT Release? Brandpoint’s new Premium Business MAT Release provides a stunning solution to a number of challenges that corporate communications professionals are facing.

Distribution 83

Distribution Business Custom Publishing Promotion 83

Sharpspring

JANUARY 26, 2021

The most effective, proven inbound marketing examples create a helpful brand experience for potential clients instead of making them feel they’re being sold to, and that’s the ultimate goal of good inbound marketing. It’s the strategy of connecting to customers through experiences, tips and content that they find useful.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Content Marketing Institute

OCTOBER 24, 2018

Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at the latest technology trends that you should embrace to diversify and empower your content marketing. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. Click To Tweet.

Distribution 93

Distribution Trends Budget Programs Tools 93

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. That means setting aggressive goals. Start cranking out your content!

Lead Ranking 252

Lead Ranking Planning B2B Thought Leadership Lead Scoring 252

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Content Marketing Institute

JUNE 14, 2018

You hit the publish button and … Nothing. Solve a problem or pain point your customer has. HANDPICKED RELATED CONTENT: 10 Ways to Make Videos Your Customers Can’t Resist. If people are consuming your content but aren’t becoming customers, what’s the point? Ever had that sinking feeling? Tumbleweed. Best thing?

Distribution 109

Distribution Facebook Ads Top of Funnel 109

RDIGS

JUNE 13, 2023

Executing B2B content marketing strategies involves creating and distributing valuable online content to a targeted business audience; this process aims to drive brand awareness progressively, website traffic, lead generation, and sales. Your content marketing strategy must start with a deep knowledge of your target customers.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Sprout Social

FEBRUARY 2, 2023

#yesfigopets #pethealth #petsafety #petfood #dogsoftiktok #dogmom #petparents #fyp #foryou ♬ MI CHIQUITA – Alexander McCabe Outperform your competition Sprout’s data science team analyzed posting frequency across more than 30,000 Sprout customers and found that the industry average is 11 posts per day across all social channels.

Social Media 110

Social Media Media Business Viral Marketing 110

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. In this blog, we discuss the best B2B email marketing examples that you can use today! So let’s learn more about email marketing before diving into the best B2B email marketing examples! There are hundreds of marketing techniques available for a business.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Marketing Insider Group

NOVEMBER 16, 2020

Those using it tend to be e-commerce companies, but it has value for any type of business that looks to convert through digital mediums. According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Smart Social Media Content Distribution. Retargeting works.

Marketing AI 319

Marketing AI A/B testing Tools Lead Scoring 319

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Insider Group

JUNE 22, 2020

With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market. Publish quality content and sustain the pace of publication. Every week.

Content Marketing 259

Content Marketing Brand Identity Branding Marketing Agencies 2 259

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. Here are some examples. What content are they consuming?

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Salesforce Marketing Cloud

OCTOBER 27, 2021

It connects everyone you work with — both those in your business and your key partners and customers — and supports the way people naturally work together — in real-time or not, in-person and remote, structured or informal. They can help your growing small business promote overall mental and physical wellness while saving time, too.

Promotion 96

Promotion Business Custom Publishing Distribution 96

Anyword

DECEMBER 19, 2019

With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Over the years, we’ve successfully managed countless campaigns for hundreds of publishers. billion Facebook users around the globe. .

Distribution 56

Distribution Facebook Content Landing Pages 56

Anyword

DECEMBER 19, 2019

With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Over the years, we’ve successfully managed countless campaigns for hundreds of publishers. billion Facebook users around the globe. .

Distribution 55

Distribution Facebook Content Landing Pages 55

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. Lattice, an employee engagement platform, is a great example. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. But as much as generative AI has captured the imagination, AI’s potential for transforming the customer experience across almost every industry and customer touchpoint is what will ultimately ignite excitement.

Marketing AI 125

Marketing AI Ethics Planning Touchpoints 125

Oktopost

NOVEMBER 3, 2020

What can you do to ensure your holiday greetings (and offerings) not only stand out in your prospective customers’ inboxes but also help drive sales? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Volumes that have been shown to turn customers off in previous years. . Personalize.

B2B Sales 125

B2B Sales Top of Funnel Examples B2B 125

Hubspot

JUNE 13, 2018

5 Marketing Plan Examples to Help You Write Your Own. A successful book launch is a prime example of data-driven content marketing. More specifically, you’ll learn how he: Applied his business objectives to decide which marketing metrics to track. Read on to get inspired by some of marketing’s top content strategies.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. event registrations or product demo signup).

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Gated content can be analyzed using Docalytics.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Liveintent

MARCH 30, 2022

And, as the industry knows, first-party data will be a crucial component to achieving addressability in a cookieless world, which, when properly activated, can pay dividends across several areas of your business unrelated to email. Say your business runs a weekly newsletter featuring a variety of content topics.

Paid Content 62

Paid Content Paid Search Agency Paid Social Agency Advertising Agencies 62

Contently

DECEMBER 10, 2020

For example, in-person conferences and hosted events are a big part of how LiveIntent builds relationships and generate leads. A prime example was our 2020 hosted events plan. In years past, we used these events to network with customers and prospects, and showcase new product releases. Listening to customers more.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. Why should businesses consider using TikTok? But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Let’s get started.

Effectiveness 132

Effectiveness Business Advertising Agencies Viral Marketing 132

BenchmarkONE

MARCH 18, 2021

It can often be challenging for small businesses or start-ups to cement themselves in their industries. But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. Not only that, customers often ask small businesses for referrals.

Small Business Marketing 83

Small Business Marketing Promotion Marketing Budget Enterprise Management 83

Outbound Engine

SEPTEMBER 27, 2021

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is frequently used to enhance a business or brand’s relationship with current or previous customers and encourage loyalty, repeat business, and acquire new customers.

Email Marketing 84

Email Marketing Ad Building Planning Business 84

BenchmarkONE

MARCH 4, 2021

And while it certainly is that, it’s also a place that offers a ton of additional utility for the small business owner — including lots of opportunities for generating more leads. When you’re running a small business, you need to be trying various new sales tactics and generating leads in as many places as possible.

Small Business Marketing 70

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 70

Optinmonster

NOVEMBER 9, 2021

With powerful targeting features, websites are now able to show offers that the customer would be interested in. Here are just a few ways these campaigns will help your business: Grow Your Email List : Attract new subscribers with FAST results. They were overused and the same ‘special offer’ appeared to every visitor!

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

ClearVoice

AUGUST 24, 2022

Your business needs stellar content to succeed. You may pride yourself on great prices, quality customer service, amazing employees, and a commitment to excellence, but you must ask yourself — how will people know about all of these wonderful things your brand stands for? Content invigorates your customers.

Paid Search Agency 52

Paid Search Agency Business SMB Content 52