Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Paid Search Agency 97

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Marketing Automation Services 97

Marketing Automation Services Work Management Lead Ranking Lead Scoring 97

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

Salesforce Marketing Cloud

MAY 20, 2024

To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep data secure. Salesforce isn’t just part of the Fever’s jerseys — it makes up the fabric of the team’s fan experience.

Marketing AI 104

Marketing AI Digital Marketing Funnels Merchandising Funnel Advertising 104

Sharpspring

AUGUST 21, 2020

If you’ve ever kept an address book, then you’ve already been introduced to the most basic level of customer relationship management (CRM). While printed organizational products may no longer be the most efficient way to keep tabs on customer contact information, they were definitely the jumping-off point for the evolution of CRM software.

Work Management 60

Work Management Marketing Management CRM Software 60

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Valasys

APRIL 22, 2024

Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. From traditional methods to cutting-edge technologies, let’s explore a variety of lead harvesting methods that can propel your business forward. Businesses harvest email addresses from various sources to cultivate their prospect pool.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 285

Sales Management Lead Ranking B2B Sales Top of Funnel 285

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The digital era has led to changes in the way brands market their products and services. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Source: G2.

Buyer Intent 357

Buyer Intent Intent Work Management Marketing Management 357

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. No surprise there. and average view time by 62.6%.”

Research 352

Research B2B Marketing Marketing Automation Services Top of Funnel 352

Biznology

JANUARY 17, 2020

Artificial intelligence is the future of the technology industry and the impact of it is being felt by businesses around the world. Instead of dealing with call centers and other uncomfortable customer service solutions, businesses are turning to AI-powered chatbots to deal with customers reliably and predictably.

Marketing AI 118

Marketing AI Work Management Business Marketing Management 118

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. That’s where your streamlined, four-stage sales funnel comes in. What Is a B2B Sales Funnel?

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Optinmonster

JUNE 5, 2023

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. What is Marketing Automation Software? Marketing automation software is a web or computer program that automates repetitive marketing tasks.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

GreenRope

SEPTEMBER 5, 2021

How CRM Changes the Customer Experience. Customer experience is a top priority for any business looking to succeed in the digital marketing world. Customer experience affects all areas of your business. Customer experience affects all areas of your business. Let's get started! Accurate Data Collection.

CRM 52

CRM Ideal Customer Profiles Work Management Marketing Automation Services 52

Liveintent

SEPTEMBER 8, 2021

Every successful marketer knows that acquiring email addresses is the backbone of a healthy marketing strategy. While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? This means the engagements with the digital assistants advance customers in the journey.

Marketing AI 99

Marketing AI Conversion Top of Funnel Eloqua 99

SmartBug Media

DECEMBER 15, 2021

As the world gets more complicated and connected, marketers are getting more advanced in the way they use different tools to communicate and capitalize on growth opportunities. Intelligent Inbound® is all about smart, strategic marketing campaigns that attract, convert, and delight your audience," SmartBug President Jen Spencer says.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 98

Net-Results

OCTOBER 15, 2020

I stumbled upon this question over on Quora the other day: “Is marketing automation worth it for small businesses in 2020 or is it just hype from software companies and wastes more time and money? ” I’ll move the question into the coming year: is marketing automation worth it for small businesses in 2021? (

Marketing Automation Services 98

Marketing Automation Services Small Business Marketing Marketing Automation Work Management 98

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Ontraport

APRIL 20, 2020

One of the things that many of our clients were asking for was an easier way to work within our robust CRM. We created a new visual CRM display called Card View that makes all of your customer data more accessible and easier to organize. Expert 3: Sam Ovett, Digital Marketing Consultant. So we gave it to them.

CRM 72

CRM Creativity Marketing Proposals Work Management 72

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

How can you increase digital engagement? Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Get your customers back What is digital engagement and why is it important? This demand for personalization will only continue to grow.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? It’s no secret that businesses today rely on a ton of different tools to reach their target audience. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. See how that works?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Budget Programs 120

GreenRope

OCTOBER 19, 2020

5 ways that CRM can improve your SEO. When it comes to any CRM platform that utilizes marketing automation and can help strengthen a mutual understanding between a business and its customers, it’s easy to forget about how potent CRM systems are at fueling a rigorous SEO strategy. Source: Pexels.

CRM 52

CRM SEO Marketing Automation Services Lock-In 52

Inbox Insight

FEBRUARY 19, 2024

But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. According to our first party research conducted among our IFP audience, lead quality is the key focus for 40% of senior B2B marketers.

Lead Ranking 108

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 108

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Account Based Marketing 111

Account Based Marketing Spending B2B Marketing ABM 111

BenchmarkONE

JANUARY 5, 2021

Most people start a small business because they have a great idea or a passion for a certain product or service. You have to wear a lot of hats as a small business owner, including some that you might not have anticipated. And like it or not, that includes being a marketing strategist. Are you ready to crush it this year? .

Small Business Marketing 81

Small Business Marketing Planning Sales Qualified Leads Business 81

Oktopost

APRIL 29, 2024

Doing this helps to drive your leads that you are in contact with further down the funnel. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. How can marketers use social intent data? What is social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

Ideal Customer Profiles 109

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 109

GreenRope

SEPTEMBER 1, 2020

CRM and The MLB. It doesn’t take a huge stretch of the imagination to see that many of the same basic dynamics of America’s favorite pastime are also present in CRM. Most types of marketing automation are highly specialized. Customer Journeys will take your sales and marketing to the next level!

CRM 52

CRM SMS Autoresponders Marketing Automation Services 52

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Sana Commerce

JUNE 3, 2024

In today’s digitized world, data is one of the most powerful resources a business has. Data helps you segment buyers into different categories so your teams can finely hone and personalize marketing efforts to uncover new leads and maximize cross-selling and upselling opportunities.

B2B Sales 52

B2B Sales Top of Funnel Marketing AI B2B 52

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.”

Lead Ranking 120

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 120

B2B Digital Marketer

DECEMBER 7, 2023

The role of CPCL in marketing. As the lifeblood of any B2B marketing strategy, leads represent potential revenue ; but not all leads are created equal. From sophisticated lead nurturing tactics to refining your sales funnel, we will explore how top marketers and sales teams bridge the gap between quantity and quality.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52