The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

Industrial Marketing Today

AUGUST 24, 2009

If you are not a professional copywriter, coming up with new content regularly can be a difficult task. Let me assure you that with some practice, all this will become very natural and you’ll be creating content like a professional copywriter in no time at all. Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. You can read more at my Web site, [link] , and see our collection of over 100 stock brand mascot clip art sets for small businesses. That’s what makes them memorable.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

MAY 18, 2010

Do they really communicate better with our audience or are we as copywriters/content creators just being lazy? I know I have been guilty on more than one occasion of using popular clichés in my business marketing communications. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License. Theme: Contempt by Vault9.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

The Effective Marketer

SEPTEMBER 27, 2010

2 Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Like Be the first to like this post. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

The Effective Marketer

JANUARY 6, 2009

Yes, we are all very busy in endless meetings and such but unless you spend time towards the activities you outlined in your plan you won’t be making any progress and you won’t be effective. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box Tags: advertising, email marketing, small business resource This entry was posted on Friday, January 15th, 2010 at 12:11 pm and is filed under advertising, small-business. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The Effective Marketer

MARCH 7, 2009

Chuck Palm, from Internet Podcasting Network , closed the day with “Social Media Mania – what should my business do about it?&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

FEBRUARY 15, 2009

Although I admire Joel Spolsky and think he’s right on the mark 99% of times, I wouldn’t simply copy his business model or his ideas and try to use them in my own company. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Let me explain. United States License.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. You can follow any responses to this entry through the RSS 2.0 United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

WebMarketCentral

AUGUST 24, 2009

Poking fun at Web 2.0 Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. Poking Fun at Web 2.0 Naming Conventions: Pot Calling Kettle Black by The Officially Official Blog of Searchles The folks at social bookmarking site Searchles have some fun with web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Like Be the first to like this post.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

APRIL 6, 2009

Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JUNE 23, 2009

Actually, most of the businesses these days are not selling one product. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 But it is not. What do you think? United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

WebMarketCentral

MAY 18, 2009

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Penn , will be the first to say that this service is sorely underrated as a place to develop business, grow your capabilities, and promote your projects and opportunities. Make your summary explain, succinctly, why someone would want to tap your shoulder for business.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

WebMarketCentral

JULY 13, 2009

Is Social Media Passing Your Business By? DJ Francis outlines why social media is important for business and how to approach it. Tags: Web 2.0 Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. As DJ notes, "Some people think this new way of doing things is bogus.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

APRIL 6, 2009

5 More Business Social Media Sites You May Not Know About by The Caffeinated Blog In this follow-up to her original post on 5 Business Social Media Sites You May Not Know About , Kari Rippetoe reviews five more business-oriented social media sites including wiki site Smallbusiness.com and local business site Briz.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

SEPTEMBER 22, 2009

More customers = More business. Tags: Web 2.0 Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. More Search = More Customers. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing).

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

SEPTEMBER 3, 2009

Tags: Web 2.0

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MARCH 3, 2008

Sites ** technorati tags: Zamzar, Avantstar, Quick View Plus, David Berkowitz, TypePad Widget Gallery, Nabbit, SitePal, Avatars, Mitch Joel, Loren Baker, Search Engine Journal del.icio.us

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

MARCH 5, 2008

Sites Best of 2007: Cool Online Tools ** technorati tags: white paper syndication, AdBlock Plus, Noam Cohen, Michael Estrin, SEO Scoop, DazzlinDonna, metasearch engines, Clusty, Kartoo, Myriad, Emily Bennington, HybridSEM, John Satter, Gord Hotchkiss, The Content Factor, Paul McKeon, B2B technology marketing del.icio.us

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

Online Marketing Institute

JUNE 15, 2009

I’m a PR copywriter as well as a blogger, and this is just common sense. Margie Simon Shel Horowitz says: September 18, 2007 at 5:29 am Excellent list, Lee.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Marketing Insider Group

MAY 10, 2010

And Thanks to Elizabeth Brenner for copywriting and editorial services. Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

And Thanks to Elizabeth Brenner for copywriting and editorial services. Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100