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Competitor mapping: The benefits and how to create your own

Sprout Social

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Direct competitors offer similar products and/or services as your business.

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How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle.

SWOT 101
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How to build a competitive analysis report with examples and tools

Sprout Social

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

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B2B Social Media Strategy: 5 Tips for Success

Launch Marketing

Work with your team to figure out what social media can help the business achieve. When you decide where your focus should be, ensure your social media strategy goals align with your business goals. It is common for B2B businesses to conduct a SWOT analysis (strength, weaknesses, opportunities, and threats) for the company.

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Obviously, succeeding in the realm of competitors requires business intelligence. Even though indirect and replacement competitors provide a different product or service from yours, analysing them could lead to unexpected opportunities for growth and innovation. Tip: Use business intelligence tools such as Owler and Google Alerts.

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7 Essential Metrics for Brand Health Tracking

Digilant

Studies show that businesses with robust brand health are likely to outperform their competitors in revenue growth by 60%. In our ever-changing business landscape, a healthy brand is vital for enduring success. It’s about identifying factors that shape consumer perceptions of your products, services, and overall reputation.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

It doesn’t matter how niche a product or service you offer. Competition is a normal part of business–and it’s what drives innovation. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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