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How to build a competitive analysis report with examples and tools

Sprout Social

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

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How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle.

SWOT 101
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Competitor mapping: The benefits and how to create your own

Sprout Social

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Direct competitors offer similar products and/or services as your business.

SWOT 108
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The Beginner's Guide to the Competitive Matrix [Template]

Hubspot

Whether you currently own or you' re looking to start your own business, you need to do the same thing. Below, let' s learn what a competitive matrix is, and review some templates and examples. SWOT analysis. One type of competitive matrix you can do is a simple comparison of features. SWOT Analysis Template.

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Obviously, succeeding in the realm of competitors requires business intelligence. Tip: Use business intelligence tools such as Owler and Google Alerts. For example, they might be lowering their prices to incentivise more sales. In this article, we’ll focus on the last of the three. Step 1: Identify who to benchmark against.

Analysis 156
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7 Essential Metrics for Brand Health Tracking

Digilant

Studies show that businesses with robust brand health are likely to outperform their competitors in revenue growth by 60%. In our ever-changing business landscape, a healthy brand is vital for enduring success. In our example, indirect competitors of JetBlue would be Amtrak or Carnival Cruises.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Competition is a normal part of business–and it’s what drives innovation. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes. Search for keywords related to your product or service and see what other businesses rank for them.

Planning 104