Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. cold call attempts to reach a prospect. cold call attempts to reach a prospect.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

FEBRUARY 17, 2021

Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. And If you haven’t tried out cold calling scripts yet, now’s the time.

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

Zoominfo

JANUARY 23, 2021

If they default to cold calling (a task they find difficult), a ‘warm-style’ calling approach might be a better fit (see #5 below). That starts with your ideal customer p ersona (ICP) — a representation of the person whose business needs fit your product or service. . Make Cold Calling Feel Natural.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

FEBRUARY 6, 2023

While that debate continues, you can use the product to your advantage to sell your product or service. ChatGPT will pull data from customer records from Salesforce along with Office email software to generate personalized email responses for busy salespeople. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Marketing AI 130

Marketing AI Cold Calling Zoominfo Marketing Analytics Tools 130

Zoominfo

FEBRUARY 3, 2023

Channels for Converting Leads Websites For most businesses, websites are a key lead-generation platform, especially when they’re set up with the right tools to attract, inform, and persuade visitors. To improve your website conversion rate, make sure your business is optimizing its web forms. Cold Calling Cold calling gets a bad rap.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Use buying signals to get in front of newly established businesses. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Use buying signals to get in front of newly established businesses. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

JANUARY 11, 2021

Salespeople need to determine pain points in order to customize their pitch and present their product or service as the best possible solution to their challenges. Because the whole point of your product or service is to solve a problem, right? What is the main thing holding your business back from growth? We feel this.)

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

JANUARY 11, 2021

Salespeople need to determine pain points in order to customize their pitch and present their product or service as the best possible solution to their challenges. Because the whole point of your product or service is to solve a problem, right? What is the main thing holding your business back from growth? We feel this.)

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JUNE 8, 2022

In the UK, for example, a home improvement business was recently fined £200,000 for making over 500,000 unsolicited cold calls. Inadvertently contacting individuals who have opted into the country’s official Do Not Call Registry is a common mistake. What is a Do Not Call List?

Privacy 100

Privacy Zoominfo Telemarketing Work Management 100

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. And it’s a crucial feature of any successful B2B business. . Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. Is ZoomInfo an integral part of your GTM strategy? to nearly 10%.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

APRIL 16, 2022

Suddenly, cold calling — one of the most challenging parts of sales — got tougher. In today’s environment, it’s getting harder to connect with prospects on a cold call. In an analysis of more than 35 million calls, ZoomInfo’s Chorus team saw a 15% drop in average quarterly cold-call connect rates by the end of 2020.

Cold Calling 100

Cold Calling Work Management Multi-Channel Best Practices 100

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Let’s get started!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

MAY 10, 2018

You make too many cold calls. You don’t need to work in sales to know the phrase, “cold calling.” Cold calling is a classic sales technique, but many sales professionals question its effectiveness. Less than 1% of cold calls result in a sale. Cold calling is ineffective 90.9%

Sales Management 236

Sales Management Top of Funnel Cold Calling Work Management 236

Marketing Insider Group

NOVEMBER 16, 2020

Those using it tend to be e-commerce companies, but it has value for any type of business that looks to convert through digital mediums. It can unify the customer journey across all channels; you’ll be able to personalize in real-time, prevent churn, and improve customer service. It’s just become much more efficient with technology.

Marketing AI 319

Marketing AI A/B testing Tools Lead Scoring 319

Zoominfo

AUGUST 30, 2022

It’s important to understand where they overlap, how they differ, and what this means for your business. It requires businesses to comply with three main components relating to collecting and processing data for marketing purposes. ZoomInfo MarketingOS Finally, ABM with data you can trust. What is the GDPR?

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Cold calling — or really any form of cold outreach.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

JANUARY 11, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Salespeople need to determine pain points in order to customize their pitch and present their product or service as the best possible solution to their challenges. Because the whole point of your product or service is to solve a problem, right?

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. And it’s a crucial feature of any successful B2B business. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. Is ZoomInfo an integral part of your GTM strategy? to nearly 10%.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

APRIL 20, 2020

Use buying signals, intent data , artificial intelligence, and machine learning to know when companies are looking for your products and services and when they’re ready to buy. Work with your product and finance teams to create freemium or discounted offers to generate more business. Work harder: Increase activity to expand your reach.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

SalesIntel

APRIL 19, 2024

Their offerings include cold calling and email outreach features and segmented list creation. Provides comprehensive overviews of contacts and businesses. ZoomInfo ZoomInfo is a data enrichment and prospecting platform with a vast business and contact information database.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. Think about it– people pay for ad-free services, skip through commercials, and change the station when ads invade their personal space. Consider these statistics ( source ): 43% of people answer cold calls.

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

AUGUST 16, 2022

Whether you’re an entry-level business development representative (BDR) or a seasoned sales professional, cold calling remains a fundamental element of most B2B sales cycles. But when done properly, cold calling is still a very effective way to make genuine contact with prospects.

Cold Calling 100

Cold Calling Enterprise Management Work Management Zoominfo 100

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. It’s clear data is a critical business resource. For 54% of B2B businesses , their biggest challenge to achieving success is the absence of data quality.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

AUGUST 1, 2022

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. So I learned to cold call in a tight, tight recession.” Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

LeanData

APRIL 13, 2023

Unfortunately, outbound motions get a bad rap because people associate them with intrusive, unwanted cold calls and spammy emails. Cold calls and cold emails are a costly way to do outbound without any signal from the buyer. And here’s the truth: Outbound done wrong is incredibly expensive.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. GTM Plays Automated go-to-market plays that can rapidly scale your business. Inbound sales are when customers initiate contact with your business to inquire about the product or service you sell.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. We are in the early innings of a major transformation in how businesses worldwide go to market. Data is at the core of every go-to-market motion. About EverString. A Complete Data Solution.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Zoominfo

FEBRUARY 25, 2021

A lead is defined as any prospect who indicates interest in a company’s product or service. Sales Qualified Lead: Any qualified lead who was accepted, worked and then associated with a business opportunity. . Examples of outbound prospecting include email outreach, social selling, and cold calling. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. businesses more than $611 billion each year.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

JULY 27, 2022

Even in today’s data-driven sales landscape, cold calling remains a fact of life for many sales professionals. But cold calling isn’t just a major investment of time and energy, it’s precious time that could be better spent connecting with warm leads — prospects who want to hear from you and are ready to spend.

Cold Calling 130

Cold Calling Work Management Sales Qualified Leads Lead Scoring 130

Zoominfo

APRIL 20, 2020

Use buying signals , intent data , artificial intelligence, and machine learning to know when companies are looking for your products and services and when they’re ready to buy. Work with your product and finance teams to create freemium or discounted offers to generate more business. Work Harder Increase activity to expand your reach.

Top of Funnel 100

Top of Funnel Ad Building Work Management Planning 100

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Zoominfo

AUGUST 18, 2021

Mention Pricing on Cold Calls Talk About the Competition Prepare for the Discount Talk Master the Sales Call Monologue Bring in Your Customer Success Specialists Early Forecast Using Data, Not Instincts. Find the right way to break a few sales call rules, and you can fast-track your company to a hefty market advantage.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Only B2B

JUNE 2, 2022

If you’ve been in marketing or sales for more than a decade, you’ve probably heard the phrase “cold calling is dead.” Despite this, many of the most successful companies are still cold calling in 2022, and they aren’t going away anytime soon. Is cold calling still a viable option?

Cold Calling 118

Cold Calling Ideal Customer Profiles Telemarketing Work Management 118