Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories aren’t just a way to connect, they’re a powerful tool for encouraging engagement, learning about your audience, and growing business. 8 Strategies for LinkedIn Stories to Grow Your Business. Grow Your Business by Prioritizing Content.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Convert

NOVEMBER 2, 2022

For many e-commerce businesses, the product detail page (PDP) is one of the most important pages on the website. By seeing which version of the product detail page leads to more sales, you can make sure that your business is putting its best foot forward. Check the entire case study below.).

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Moz

MAY 17, 2020

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad.

Case Studies 73

Case Studies Case Study Studies SEO 73

Online Marketing Institute

AUGUST 17, 2018

The growing influence of this form of marketing has turned heads in businesses that want to attract the attention of leads and increase their brand outreach. Today, businesses are allocating a sizable budget on influencer marketing to focus on an idea that goes with the spirit of their brand. Try our classes for free.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. 1. Marketing 360. 2. Duct Tape Marketing.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Engagio

JUNE 14, 2019

Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. So, we decided to chat about one of those case studies – how inbound has changed in the last 10 years. Watch on YouTube ). Here’s my conversation with Aaron. – Okay.

Case Study 48

Case Study Case Studies Inbound Marketing Studies 48

Webbiquity

MARCH 28, 2023

Semrush does a fantastic job with their YouTube channel , which often addresses subjects they’ve already discussed on the blog. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. These are people who specialize in creating content that resonates with B2B businesses and professionals. Who Are B2B Creators?

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Brightedge

DECEMBER 21, 2020

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing? YouTube live.

Youtube 59

Youtube Branding Brand Identity Advertising Agencies 59

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 77

Youtube Advertising Channels Video Marketing Word of Mouth 77

Convince & Convert

APRIL 8, 2015

Businesses are making a strong return from influencer marketing, generating $6.50 Here are some highlights from the study that can help you best use influencers to drive your business strategy: Attract Better Customers Through Influencer Marketing. On average, businesses generate $6.50

Planning 167

Planning Case Studies Case Study Marketing Budget 167

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Business (discussion and guides on management, digital transformation, and leadership). American Express Business Class.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Convince & Convert

MARCH 5, 2024

According to the Harvard Business Review , increasing retention by just 5% can equal an upwards of 95% increase in profit. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. And yet, if you can get them to be loyal, it is incredibly valuable.

Research 143

Research Loyalty Case Studies Communities 143

Marketing Insider Group

MAY 10, 2023

Marketing Experience Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme. Find out what businesses the company has serviced and see what kind of results they achieved. This shouldn’t be hard to do.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Contently

FEBRUARY 8, 2022

You know, the person who buys the products and keeps the company in business? Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. Adding reviews and case studies to your website can have a positive impact on your SEO.

Storytelling 205

Storytelling Branding Brand Identity Word of Mouth 205

Content Standard

OCTOBER 6, 2014

. “Mobile devices are gaining in popularity for certain types of online video production, especially for spontaneous videos produced for social media and YouTube sharing,” the report says. ” A case study of the ALS Ice Bucket Challenge can be very useful to brands trying to replicate that success.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Branding 120

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Testimonials and case studies.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Outgrow

APRIL 29, 2024

No business can afford one-time customers after their marketing and branding efforts. Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

ConvertKit

DECEMBER 12, 2021

Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their 47,000 YouTube followers and 10,000 email subscribers each week.

Youtube 79

Youtube Automation Landing Pages Lead 79

ClickZ

JANUARY 12, 2024

Case Study Let’s take a closer look at The Essence Vault , a fragrance brand that faced the common dilemma of digital expansion. The platform has shown strong returns, outperforming other growing platforms like YouTube. The post Fospha as TikTok’s New Measurement Partner appeared first on ClickZ.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Binary Demand

MARCH 26, 2024

With the right tools, businesses of any size can harness this potent strategy. However, the next question comes as to how to implement intent-based marketing for your business. By following these guidelines, you can devise an impactful intent-based marketing strategy that produces tangible outcomes for your business.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Adobe Experience Cloud Blog

JANUARY 18, 2011

Salesforce has graciously captured all the presentations from Dreamforce and re-purposed them on YouTube. To learn more, watch the video below: A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. They now own their process.

Case Study 48

Case Study Case Studies Marketing Automation Services Marketing Automation 48

ClickZ

FEBRUARY 8, 2021

With over 4000 customers including big names like Staples, Craft Sportswear, and Artefact, Channable serves businesses of all sizes. While doing business as Site2Mobile, we received a lot of feedback from marketing agency clients who needed an easier way to advertise their clients’ products on multiple platforms and online marketplaces.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Marketing Insider Group

JANUARY 5, 2021

GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. GoPro is one of the biggest brands on YouTube, approaching 10 million subscribers and at least 6,000 GoPro-tagged videos uploaded every day.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Excelsior Research

JUNE 28, 2021

How can content creation help our business? Case Studies: Case studies are break downs of the process a business helps customers achieve their desired results. It creates a trust in minds of customers in solution based approach of the business, backed by data and facts. CONTENT SYNDICATION.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

PureB2B

JUNE 20, 2022

It was first studied by Robert Cialdini in his 1984 work, Influence. Featuring honest client reviews and testimonials is an authentic and simple way to generate more leads for your business. Push for case studies. Effective case studies make the client the hero. Bank on social proof.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Sprout Social

SEPTEMBER 21, 2023

However, YouTube is more of a hub for digital creators. What about TikTok and YouTube? Successful brand deal case studies By looking at past collaborations, you can get a sense of what results and content a creator can produce on behalf of your brand. This should be front and center in an influencer media kit.

Media 94

Media Viral Marketing Case Studies Youtube 94

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? And as we know quite well – people do business with people they trust. What Is Content Marketing?

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. for marketing case studies featuring AI technology would only produce results prior to September 2021. Business email address Subscribe Processing. Get MarTech!

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Content4Demand

FEBRUARY 15, 2023

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. It also helps create connectivity and shared accountability between marketing, sales and the business. How do you stand out and ensure that you’re seeing the necessary impact on your strategy?

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn. The effectiveness of your ABM strategies depends on the quality of your content, personalization, promotion, and absolute alignment with your business goals.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98