Business Buzz Cold Calling Emarketing 
ViewPoint
FEBRUARY 11, 2014
A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. We talked about this issue and about the sustainable relevance of direct mail and cold calling. How valuable are trade shows? Stay Tuned.
markempa
JUNE 7, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling. Thanks Peter. Thats what this webcast is about.
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markempa
SEPTEMBER 15, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.
markempa
JUNE 14, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. BtoBOnline Link: Word-of-mouth marketing gets people buzzing. BtoBOnline Link: Word-of-mouth marketing gets people buzzing.
markempa
MAY 8, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? These people are called trusted advisors.
markempa
JUNE 29, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As we all know, tech buyers are a notoriously tough crowd to cold call. Very useful stuff. Teleprospecting works.
markempa
JUNE 14, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. There are simply more consumer buyers than business buyers. B2B marketers may never have the same amount of buzz as those in B2C and thats okay.
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