PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Your Blog Should be Integrated into Your Main Website. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Your Blog Should be Integrated into Your Main Website.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? Sub domain? Different domain name? Third party domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. That’s the goal of every branding effort.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

OCTOBER 19, 2010

Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. And, don’t forget to add calls-to-actions to the end of each of your blog posts and in your email marketing to improve lead generation! Helpful Link: Want More Leads?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. First of all, make sure your blog resides on a subdomain or subdirectory of your website. For example, blog.hubspot.com or hubspot.com/blog.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Writing on the Web

JUNE 14, 2010

It was fine and I might have continued with it except I had a major problem with the domain name and SEO. The name CoachEzines.com was established when I was doing newsletters for coaches, before I formed The Blog Squad. In order to get full benefits of my domain name, WritingontheWeb.com , I needed a new site.

Domain 100

Domain Marketing Management Traffic Stats 100

Hubspot

SEPTEMBER 4, 2015

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. To help answer this question, we looked at the best business blogs in the U.K.

Lead Ranking 28

Lead Ranking Lead Scoring Paid Search Agency Companies 28

Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. It does not, however, do your taxes. Need an example? Call-to-Action.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

AUGUST 8, 2014

If yours is a visual-first or visual-only content strategy, you will struggle to generate highly qualified traffic and convert prospects. “You need to blog every day.” I am saying: Don’t blog more frequently than you''re able to create high quality, educational, entertaining, and inspiring content.

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Hubspot

MARCH 1, 2012

With this tool, you'll have a much better indication of your competitor's SEO savvy with metrics like mozRank, their traffic rank, how many indexed pages are on their site, and how many domains link to theirs -- a key indicator of not only their search engine optimization, but the quality of their content. Image credit: pasukaru76.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Webbiquity

JUNE 4, 2012

Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium.

Ad Frequency 100

Ad Frequency Trade Show Lead Ranking Lead Scoring 100

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. Learn more about how marketers can use APIs here. 9) Bounce Rate.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

APRIL 27, 2015

You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. But if you’ve been blogging for a while and tend to get a decent amount of traffic from search, aiming for short tail and long tail can work.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40