Zoominfo
JULY 25, 2023
In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game.
Oktopost
MARCH 7, 2022
Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor. Did it provoke a new white paper on customer pain points? At the end of the day, while B2B is “business to business,” there are people behind the businesses that B2B marketers are trying to influence.
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Sprout Social
JULY 1, 2021
But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In the above example, someone searching for commercial juice press machines would end up on this page. How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere?
Industrial Marketing Today
AUGUST 17, 2010
Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.
Launch Marketing
AUGUST 28, 2019
When you think of “B2B” marketing, you naturally think “Business to Business,” not “Business to Customer.” It also allows you another opportunity to learn what’s most pressing for your customers, so that you can refocus your marketing on their needs. Keep in Contact (Just the Right Amount and with the Right Stuff).
markempa
AUGUST 17, 2007
A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.
Industrial Marketing Today
APRIL 28, 2010
. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This guide will walk you through each step involved in creating a roadmap for a successful business Website.
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