article thumbnail

How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Social media platforms like Facebook and Twitter have millions of daily users. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%)

article thumbnail

Breaking Down Social Listening for B2B: The Full Guide

Oktopost

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Competitor Analysis.

B2B 155
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Vidyard’s Personalized Holiday Video Wins Globally-Recognized Telly Award: Best B2B Video Campaign of the Year

Vidyard

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . press@vidyard.com . Twitter: @TellyAwards .

article thumbnail

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Think of Twitter as an online broadcasting tool. Here is why they are wrong.

article thumbnail

Vidyard’s Personalized Holiday Video Wins Globally-Recognized Telly Award: Best B2B Video Campaign of the Year

Vidyard

Media Contact: Sandy Pell, Head of Corporate Communications at Vidyard press@vidyard.com About The Telly Awards The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents.

article thumbnail

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100
article thumbnail

What is viral marketing (and does it actually work in 2020)?

Sprout Social

This humorous and unconventional video ad eventually racked up tens of millions of views on YouTube and quickly made the rounds on the likes of Facebook and Twitter at the time: In a matter of months, subscriptions and overall interest in DSC spiked as highlighted by Google Trends. Not all press is “good” press anymore.