Business to Business, Marketing Leads and White Paper

5 Ways to Make Your Content Speak to a Business Audience

Leadspace

AUGUST 15, 2019

You want your business-to-business (B2B) customers talking. You focus on recent market events, emerging industry trends and the latest news. You try to use influencer marketing principles by aligning your enterprise with your market’s biggest players. Business White Papers and Customer Case Studies.

Webcast

Webcast Business Case Studies Case Study

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media. The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through. Get Engineers Can Sell white paper now.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Let’s look at three types of marketing content that have proven to be successful in getting site visitors to take action. White papers: Without a question, this continues to be the most effective content to build your in-house list. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Tagged as: email marketing , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

We built HTML templates that protect the integrity and the functionality of the site from accidental changes while the client has complete freedom to add new site content, edit images and add new articles and white papers using a simple content management system (CMS). This white paper aims to change that perception of them.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

A white paper would fit the bill nicely here. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Use a social publishing site like scribd.com to gain a larger audience for your white papers. Sean Donahue of MarketingSherpa put it best when he said, “We’ve been recommending for a while now that marketers think like publishers when it comes to their marketing content. Get Engineers Can Sell white paper now.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t put lead generation before traffic Traffic is the lifeblood of any business blog or website. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Management

Sales Management Pricing Price Marketing Websites

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Lead them to it. Or do you want them to download a white paper? Optimize your business blog: There are thousands of blogs on the Internet. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. This white paper aims to change that perception of them.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Johnson , Industrial Marketing , Junta42 , Lenskold Group About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Email Marketing

Email Marketing Planning Web 2.0 BtoB

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Planning

Planning B2B Marketing Emarketing B2B

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts).

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

What the hell does “marketing” even mean??

EMagine B2B Blog

FEBRUARY 27, 2018

Some of my early favorites consisted of: Managing Sales Leads: How to Turn Every Prospect into a Customer. Permission Marketing. Business to Business Direct Marketing. Content” means blog posts, white papers/e-books, case studies, articles, videos, website copy, online courses/webinars, e-mail and social.

Account Based Marketing

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. Achinta offers his industrial clients marketing for engineers by an engineer.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

Entice them to continue receiving regular communications from you by offering a free white paper or a special report. Reaching your target market doesn’t have to be difficult. By using the basic steps outlined here, you will begin to see measurable results for your business blog. Get Engineers Can Sell white paper now.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Features

Features Web 2.0 Planning Work Management

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Curation

Curation RSS Web 2.0 Content Marketing

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Optimization

Optimization SEO Buying Cycle Web 2.0

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Social Media

Social Media Social Marketing Media Planning

5 Ways to Make Your Content Speak to a Business Audience

Social Media and B2B Marketing Do Pair Well

Trending Sources

A Blogging Style to Call Your Own

Deconstructing the Four Stages of the Industrial Buy Cycle

The Distribution Trap – How Innovations Become Commodities

Variety of Content is the Key in the Early Stages of the.

The Twofold Benefit of Optimizing Marketing Content

Generating More “Educated Leads” on a Small Budget

101 Tips from 50 Small Business Bloggers

Creating Relevant B2B Marketing Content: Walk the Talk

Optimizing Your WordPress Business Blog

Top 10 Clichés to Avoid in B2B Marketing Content

The Role of B2B Marketing is Shifting from Lead Generation to.

Social Media with Email Marketing – is it the Super Combo?

Business Value of Social Networking

Successful Industrial Websites Require Part DiY and Part.

Content Auditing and Mapping it to the Industrial Buy Cycle

Using Content to Move Prospects Forward in the Sales Cycle

Focus on Content in B2B Marketing

How Relevant Marketing Content Helps B2B Branding

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Are You Creating Irresistible Offers with Your Email Marketing?

B2B Lead Generation Using a Business Blog

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

5 Things Industrial Marketers Must Do to Attract Engineers and.

The 6 essential rules of a website redesign – Ignore them at your.

How to Make Your Business Blog Be All It Can Be

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial and B2B Customer Engagement Simplified

The Disconnect Between B2B Content Marketing and Customer Engagement

High-Performance Email Marketing for Attracting and Engaging.

7 “Rs” for B2B Marketing Content Planning

7 Strategies for Using Content to Market Industrial Products

What the hell does “marketing” even mean??

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Content Creation Made Easy

How to Use a B2B Blog to Win Customers and Influence Prospects

Don't Count on Marketing Automation to Solve All Your Lead.

Translate Features into Benefits if You Want Your Marketing.

Is Content Curation an Easy Way for Content Marketers to Do More.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Have Digital Marketing and Social Media Killed the Industrial.

Stay Connected