ViewPoint

DECEMBER 17, 2013

Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Lowest Cost Per Lead Channels. Highest Quantity and Quality of Leads Channels. Highest Quantity and Quality of Leads Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Sales Engine

JANUARY 25, 2016

Most of us remember a day when sales reps used to be able to generate their own leads. But, the world changed and the internet crushed sales ability to generate their own leads. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Marketing Insider Group

JANUARY 27, 2020

Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies.

Startups 326

Startups Marketing & Strategy Marketing Strategy Content Marketing 326

Online Marketing Institute

JUNE 3, 2009

The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

B2B Marketing Traction

JANUARY 10, 2014

What does that mean for business-to-business marketers? According to Dave Kerpen in his book Likeable Business, buyers want simplicity. Just don’t lead with them. I read a great article in Sales and Marketing Magazine about this. We’re out of time because our customers are out of time.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

KEO Marketing

AUGUST 21, 2017

If you market for a business to business (B2B) brand, you may already engage in parts of Account Based Marketing (ABM) without calling it ABM. Forbes Magazine reported that 80% of marketers who measure ROI say ABM outperforms their other marketing investments. ABM forces marketing to focus on accounts rather than leads.

Account Based Marketing 79

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 79

Contently

APRIL 28, 2016

It’s not actually business to business, but it’s person to person,” Andrew McNamee, VP of Barclaycard’s digital strategy, wrote in July. “If If you treat your entire content strategy like you’re speaking to a business, then you’re probably going about this in the wrong way.”

Class 60

Class Paid Search Agency Companies Allocation 60

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We are bored with generating leads and we wanted to find a more productive way to do so. When this is the case, Twitter automation is a method that can excel at generating leads.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Marketing Insider Group

JUNE 5, 2015

In fact, for many business-to-business brands, marketing originally emerged from the sales team’s need for more leads in the field. The legacy of such thinking leads to the biggest mistake marketers make: They make the message all about themselves. This article originally appeared on Entrepreneur Magazine.

Paid Search Agency 100

Paid Search Agency Companies Custom Publishing B2B Sales 100

KEO Marketing

OCTOBER 10, 2016

“B2B Marketing Drives Business Growth: Learn from the Experts” Features Three Informative Sessions Lead by Globally Accomplished B2B Marketing Professionals. Penton is a business-to-business information provider who produces more than 110 magazines and associated websites, and about 60 industry events.

Advertising Agencies 48

Advertising Agencies Paid Search Agency B2B Marketing Peer-to-peer 48

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. She specializes in creating visibility, credibility and ultimately sales leads.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Be human and engage them as individuals, not contacts or leads. Stop thinking business-to-business or business-to-consumers and realize that your buyers are people just like you. Whether they’re shopping for business software or a washing machine, they don’t want to interact with a robot.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. ENews Sign-Up. --> Magazine. Digital Magazines. -->. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Raphael is Associate Editor of FOLIO: Magazine. Search Now: Magazine Industry Jobs.

B to B 40

B to B Paid Content Social Media CMS Development 40

Buzz Marketing for Technology

NOVEMBER 6, 2008

Link to Original Audio Source Signup for this Podcast Series About Paul Paul is a veteran journalist who's always been fascinated by the leading edge of technology innovation. Currently, he writes the social media column for BtoB magazine. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

Social Media 100

Social Media Social Marketing BtoB Media 100

The ROI Guy

MAY 10, 2011

Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., As a result, leading marketers and sales enablement groups have recognized this change, using Alinean's solutions to become more interactive, provocative and value-focused in their sales and marketing campaigns."

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. Do you have a YouTube channel for your business? In fact, including video in an email can lead to open rate increases of 6% ! Webinar marketing is an effective lead generation strategy.

Newsletter 116

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 116

Marketing Insider Group

JANUARY 24, 2013

Home of Chief Content Office Magazine and THE event Content Marketing World. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. Anywhere we’re needed – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

MLT Creative

MARCH 2, 2012

Top tactics for a crisis-proof B2B lead generation strategy. One in four marketers has a formal lead generation process in place, and less than 2 in 5 can trace a lead to its source, notes Jen Doyle in a report. "If B2B Lead Generation Blog. WEEK OF FEBRUARY 27 - MARCH 2, 2012. Doyle asks. Marketo/Modern B2B blogs.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

MarketJoy

JUNE 25, 2018

Amidst the hoopla surrounding inbound marketing, several business experts and marketers have turned away from outbound marketing and taken to the other. Contrary to what is generally opined, outbound procedures manage to steer the revenues & leads. As they are massively targeted, high-quality leads are produced.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Chris Koch

JULY 22, 2011

All of which is a lead-in to this week’s entry, which is what we as B2B marketers can learn from health-care marketing. The highest production-value material I received upon discharge was a two-color, 24-page glossy magazine entitled “A Guide to Taking Warfarin.” I’m a goner. A marketing geek. (I The answer is: nothing. Motivational.

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

MLT Creative

JANUARY 20, 2012

Don't ignore lead nurturing in the complex sale. E-mail enhanced by marketing automation and behavioral targeting is crucial to lead nurturing, given that 73% of leads are not yet ready for sales, according to a MarketingSherpa report. BtoB Magazine. How to lead like MLK, Jr. Search Engine Optimization Journal.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

SnapApp

FEBRUARY 23, 2015

We might think of B2B as selling “business to business,” but as we love to say around here, it’s all just human-to-human (do I sound like a broken record yet?). Do they go online, or do they prefer to learn in-person or by reading newspapers and magazines? To do all that, we really need to know who they are as people.

Buyer Personas 48

Buyer Personas Tactics Top of Funnel Funnel Advertising 48

MLT Creative

MAY 25, 2010

In fact, after handing the clerk his cricket tube - as was the custom when getting that kind of bait - the response he got was a dismissive wave of the hand from behind a magazine, as well as a muttered "Crickets self-serve." 2010 Lead Generation Guide. Clearly this chap didn't know what he was doing. Craig Lindberg.

CRM 40

CRM Advertising Agencies B to B BtoB 40

Marketing Insider Group

JUNE 30, 2020

There are advertisements every several minutes on TV and on nearly every other page of a magazine. While B2B companies do often post advertisements in industry-specific magazines that their audience may read or a billboard here and there, they do not have as many options in the physical space. Lead Generation: 79%.

Work Management 361

Work Management B2B Marketing Marketing Management Content Marketing 361

MLT Creative

APRIL 25, 2011

The meeting was lead by the magazine’s managing editor, Chris Main, and associate publisher, Mike Mackenzie – both from Kelby Media Group, Inc. I received an email inquiring about my interest, along with a short questionnaire. Download content from our B2B Marketing Idea Series:

B2B 40

B2B B to B Advertising Agencies Focus Group 40

markempa

APRIL 20, 2015

Tweet Lead generation can take you on a long hike. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. I define lead nurturing as consistent and meaningful communication with viable prospects (those that are “a fit” for your solution), regardless of their timing to buy.

Lead Nurturing 120

Lead Nurturing Buy Lead Scoring Lead Ranking 120

Outgrow

MAY 23, 2022

I mean, you got to remember that was before search engines were really a thing that was before social media came out and as we were trending that direction, I was lucky enough to be in business-to-business publishing. But I also want you to think about what, what do you want to position yourself as the leading expert in you?

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

MLT Creative

OCTOBER 21, 2011

CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers. What should small business to business organizations consider priority relative to customer-facing activities?

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Brian Carroll's book Lead Generation for the Complex Sale.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

MLT Creative

OCTOBER 28, 2010

She’s a leading expert and author on B2B marketing. MichaelGass Michael Gass is a gas, and his tweets and blog provide new-business fuel for agencies. CMO at BearCom Wireless and co-publisher of Social Media Marketing Magazine ( @SMMmagazine ). I follow his lead. ardath421 Surely you know Ardath Albee. KentHuffman.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Online Marketing Institute

NOVEMBER 8, 2010

The three leading obstacles B2B marketers face are insufficient personnel to maintain (about 50%) and a three-way tie between lack of organizational knowledge, preference for traditional marketing and perceived irrelevance to their field (about 45% each).

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 14, 2010

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts).

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. What are your top 3 tips to help business to business companies tackle the art of innovation?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

ATAK Interactive

SEPTEMBER 12, 2017

For months leading up to LabelExpo, A&V had unveiled an optimal printing process that began with the Hybrid Packz software, moved to GMG for color precision, and used the Screen Truepress Jet L350UV to print pristine and vibrant labels with a rapid turnaround. Sales Collateral. It is presented in a blog post and through email marketing.

Work Management 113

Work Management Campaigns Marketing Management Advertising Agencies 113

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40