sagefrog

JANUARY 3, 2024

Our Hopes for the Year Ahead Like most businesses, Sagefrog has worked hard to find new ways of weathering economic uncertainty and emerge a wiser and more resourceful partner to our clients—and we’re prepared to do the same in 2024.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

sagefrog

JANUARY 24, 2024

This nuanced understanding empowers businesses to optimize budgets precisely, focusing resources on channels and strategies that yield the highest returns. That means you need to use automation tools to deliver personalized experiences efficiently at scale.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Only B2B

OCTOBER 16, 2023

In the ever-evolving landscape of B2B (Business-to-Business) sales and marketing, two critical strategies stand out as linchpins in driving growth and success: B2B Appointment Setting and Lead Generation. It allows businesses to gauge the effectiveness of their strategies, optimize processes, and allocate resources judiciously.

Lead Generation 62

Lead Generation Allocation Sales Qualified Leads Lead Scoring 62

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33%

Inbound Marketing 262

Inbound Marketing Paid Content Top of Funnel High Quality Lead 262

sagefrog

DECEMBER 6, 2023

Embrace Traditional Methods and Refresh Your Resources Takeaway: Print Marketing is Back! Automation and AI-driven video content creation will also enhance engagement and efficiency, reshaping B2B marketing strategies. Follow through with dedicated objectives for converting your leads from tradeshows and virtual events into customers.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Binary Demand

JULY 26, 2023

Let’s delve into the very heart of this invaluable resource and discover how it can transform the way you conquer new horizons! If that’s the case, Business-to-Business data becomes a critical asset for you. This strategic approach aims to optimize operational efficiency and ensure all teams are responsible for revenue outcomes.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

DealSignal

JANUARY 30, 2024

The Benefits of Using Lead Enrichment Tools Increased Efficiency Better Targeting Accurate and Up-to-Date Data Cost-effective Advanced Features The Downside of (some) Lead Enrichment Tools How to Choose the Best Lead Enrichment Software What are Best Practices for Using Lead Enrichment Tools? . What is a Lead Enrichment Tool?

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Sana Commerce

NOVEMBER 10, 2023

Digital commerce offers an unprecedented opportunity to expand market reach, enhance customer engagement, optimize operational efficiency, and ultimately boost revenue. It includes bulk orders, negotiated pricing, personalized catalogs, seamless integration with enterprise resource planning (ERP) systems, and efficient inventory management.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Valasys

AUGUST 29, 2023

Using AI for account segmentation in Account-Based Marketing (ABM) offers several key benefits like: Efficiency: Automates the segmentation process, saving time and resources. AI will empower marketers to optimize resource allocation, focus on high-priority accounts, and predict account behavior with greater accuracy.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

sagefrog

NOVEMBER 6, 2023

To help you get started, we’ve put together our top 7 social media marketing tips for beginners that promote audience engagement, introduce efficiencies into your workflow, and help generate more leads and sales. Encourage Employee Engagement Every fledgling social account needs a kick start.

Social Media 52

Social Media Social Marketing Planning Tips 52

Binary Demand

JULY 21, 2023

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. A B2B CRM ensures efficient deal tracking, follow-ups, and up-to-date data security measures.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Only B2B

SEPTEMBER 7, 2022

The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices. Incorrect data alone causes B2B businesses in the United States to lose $3.1 trillion in revenue annually. Hire other companies to handle your data solutions.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

SalesIntel

JANUARY 26, 2023

While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in the marketplace with the emergence of more agile, reliable, and efficient data providers. Let’s get started with a quick understanding of B2B data.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Valasys

JUNE 29, 2023

The representatives of Alibaba.com explained the value of digital transformation for Micro, Small & Medium Enterprises and pointed out the benefits of lowering risks of businesses, expanding customer reach, enhance operational productivity and efficiency, and maximizing company turnover and profitability.

SME 52

SME Digital Transformation Barriers Advertising Mediums 52

Lead Forensics

NOVEMBER 21, 2023

As world leaders, activists, and policymakers converge to discuss the pressing issue of climate change, the ripple effects are expected to touch every corner of the global economy, including the business-to-business (B2B) sector. This includes energy-efficient practices, waste reduction, and sustainable resource management.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

B2B Digital Marketer

SEPTEMBER 14, 2023

This business-to-business telemarketing venture marked a turning point in McDade’s professional journey, leading him to explore various opportunities that would shape the rest of his career. 15:58 – Lack of persistence hinders business success. 22:08 – Nurturing leads boosts response rates and efficiency.

Telemarketing 52

Telemarketing Account Based Marketing Marketing Prospects Segmentation 52

DealSignal

JANUARY 28, 2024

Efficiency : Streamlines the client’s data verification process, enhancing overall productivity. The platform caters to different team needs, such as sales, marketing, and revenue operations, improving the efficiency of these departments. Offers comprehensive compliance resources and guidance. FINRA, HIPAA).

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

SalesIntel

JANUARY 15, 2024

While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in the marketplace with the emergence of more agile, reliable, and efficient data providers. Let’s get started with a quick understanding of B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Salesforce Marketing Cloud

AUGUST 4, 2021

In the workplace, businesses use chatbots to boost agent productivity and efficiency in a range of ways. Chatbots quickly give service reps the information they need, serving up relevant resources even as the context of a conversation changes. How are AI chatbots and automation used in business?

Enterprise Management 98

Enterprise Management Work Management SMS Automation 98

Hubspot

JUNE 30, 2021

A solid lead distribution strategy is one of the better ways to maximize your sales org's efficiency and make the most of your reps' individual strengths. Any solid lead distribution strategy starts with an effective lead capture and delivery process — generally supported by automated lead generation resources. Let's dive in.

Distribution 69

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 69

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

DealSignal

JANUARY 27, 2023

Lead Enrichment Software makes generating and enriching fresh leads easy and efficient. This leads to better targeting and higher chances of conversion, resulting in improved ROI and overall efficiency. Following the COVID-19 pandemic, B2B businesses saw a higher amount of traffic on their online offerings.

Marketing Budget 52

Marketing Budget Marketing Automation Services Budget Programs Lead Ranking 52

Martech

APRIL 7, 2023

“The pandemic and volatile economy are certainly factors, but not the underlying cause of what’s stalling a large percentage of business-to-business purchases and deals companies were confident they had closed-won,” said Dixon. Efficiency and automation can come later.

B2B Sales 107

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 107

SalesIntel

DECEMBER 13, 2021

You may think you know everything there is to know about business-to-business (B2B) sales. While suppliers were once the sole source of information about products and services, endless internet resources have sprouted. But the truth is, B2B is a constantly-changing field with new trends every year.

Gartner 92

Gartner B2B B2B Sales Conference 92

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Each lesson includes additional resources to help sales reps on their video selling journey.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

SalesIntel

FEBRUARY 9, 2024

Businesses can build trust, loyalty, and long-lasting relationships with their clientele by ensuring customer data is accurate and consistent across all touchpoints. Data quality is fundamental to driving efficiency, effectiveness, and success across various GTM functions.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

SalesIntel

FEBRUARY 9, 2024

Businesses can build trust, loyalty, and long-lasting relationships with their clientele by ensuring customer data is accurate and consistent across all touchpoints. Data quality is fundamental to driving efficiency, effectiveness, and success across various GTM functions.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

Salesforce Marketing Cloud

NOVEMBER 19, 2021

Business-to-business (B2B) sales and marketing teams need to understand how the modern sales funnel works, and what strategies most efficiently move prospects through the buying journey. This article addresses these and other fundamental sales funnel topics: What are the stages of a traditional sales funnel?

Top of Funnel 98

Top of Funnel Marketing AI Digital Marketing Funnels Lead Ranking 98

SalesIntel

DECEMBER 31, 2021

For B2B (business-to-business) enterprise, the ICP needs to be switched from an individual to another business entity. An ICP done right can be a huge time and resource saver by making your target marketing more efficient. Employment and income averages are also important metrics to be factored in. Simply put: yes.

Ideal Customer Profiles 59

Ideal Customer Profiles Profiling Enterprise Management Ad Building 59

Sprout Social

AUGUST 24, 2022

Social media managers leading these partnerships balance finding creators, hosting meetings, advocating for resources and approving content. Business-to-business (B2B) vs. business-to-consumer (B2C) : Social media managers who work in-house for businesses that market to consumers or businesses who market to other brands.

Social Media 102

Social Media Work Management Marketing Management Clickthrough 102

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

ClearVoice

MARCH 26, 2021

In some cases, sales professionals may need to help leads clarify budgets or secure financial resources. This situation can occur in both business-to-consumer (B2C) and business-to-business (B2B) purchasing. Having an agreed-upon definition for SAL can make your sales processes more efficient.

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 52

LeanData

JULY 13, 2020

Cybersecurity leader VMware Carbon Black was recognized for its pioneering Revenue Operations (RevOps) business initiative in the 2020 Summit Return on Integration (ROI) Honors program from Forrester SiriusDecisions. LeanData: Why was the move to RevOps so pivotal for your business?

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Oktopost

NOVEMBER 23, 2020

The exact criteria that separate MQLs from SQLs (Sales Qualified Leads) varies from business to business. When different marketing channels have big disparities between their costs per lead, it tells you that one of those channels is working much more efficiently than the others. Revenue Contributed.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

Binary Demand

JUNE 12, 2023

B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions. Is good B2B email marketing easy? Is B2B email optimization important?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions. Is good B2B email marketing easy? Is B2B email optimization important?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98