Hubspot

NOVEMBER 22, 2011

Remember: the more targeted you are, the better the chances that your blog readers will be interested in what you have to offer, and thus, more likely to convert. Make sure your offers' CTAs also direct visitors to targeted landing pages with lead-capture forms. Optimize Evergreen Blog Content With New CTAs.

Conversion 28

Conversion Tips Banners Opt-out 28

Online Marketing Institute

DECEMBER 1, 2010

Using social media to build event attendance Most larger events have their own web site and most smaller events have a least a landing page with registration (and hopefully those include social sharing functionality), but very few take advantage of the event capabilities of several social media channels or services.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

MARCH 6, 2018

According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. Optimize Landing Pages for Conversion. Build more landing pages. Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15. Want more leads?

Stats 257

Stats Marketing Budget Marketing Strategy Marketing & Strategy 257

PureB2B

MAY 29, 2016

Blogs, Slideshares, and Infographics. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. They also provide interesting statistics on lead generation, marketing, and even CRM software in easy-to-read nuggets of wisdom that are totally share-worthy. Demand Wave.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

If you’ve reached a point where your old tactics don’t work anymore, take a ‘slide’ from the experts’ playbook and read up on the reasons outsourcing can give your business a new life. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Demand Wave. MarketingProfs.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Un-clog your blog. Google Website Optimizer. Have I gone MAD?? And why not?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

PureB2B

MAY 29, 2016

If you’ve reached a point where your old tactics don’t work anymore, take a ‘slide’ from the experts’ playbook and read up on the reasons outsourcing can give your business a new life. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Demand Wave. MarketingProfs.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. Facebook Lead Ad isn’t designed to replace your landing pages. AdEspresso found their Landing Pages and Lead Ads had nearly identical cost-per-lead at around $0.94. Repeat business.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

B2B Marketing Zone Posts

JULY 7, 2010

Email Testing 101: Getting Started - Marketing Genius Blog , June 15, 2010 If you are currently doing email marketing, you have probably heard it before: testing will improve the effectiveness of your email marketing efforts. In this post we’ll focus on optimizing response rates. marketers and business owners. Write the blog.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

It’s a useful and dangerous tool to seamlessly forward visitors and search engine spiders to a new URL for one of several reasons including if a website needed to change its domain or a time sensitive page like a contest. The next question is: where should I put the blog? are needed to analyze. Original content.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

FEBRUARY 11, 2013

Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. 8) Automatically Direct Message (DM) every new follower you get with a link to your pricing page.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28