Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each. All Rights Reserved.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Web 2.0 Planning BtoB 60

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%. The table below shows results from the study that shows what sales reps do wrong to turn off B2B customers. of Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.” All Rights Reserved.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Achinta offers his industrial clients marketing for engineers by an engineer.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle RSS 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Copyright © 2010 Tiecas, Inc. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. Develop your message: Put some thought into who, what and why about your business. Provide this information in plain English with compelling reasons for people to do business with you. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Hubspot

OCTOBER 9, 2012

“This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). 4) Copyright.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Hubspot

SEPTEMBER 17, 2018

Case Study and Customer Testimonial Videos. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. These folks are your best advocates.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

MAY 3, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. What Is a Blog? No one likes an ugly blog post. ugh, where do you even start?

Template 101

Template CMS Development Domain Buyer Personas 101

markempa

MARCH 2, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 as a joint team. Microsoft RSVP.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Hubspot

APRIL 30, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. News post: New study shows X% of people don't replace their faucet on time.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Industrial Marketing Today

OCTOBER 26, 2009

Follow the golden triangle – several tracking research studies have shown that site visitors tend to track through content in a rough F-shaped pattern (see Jakob Nielsen’s eyetracking study ). Copyright © 2010 Tiecas, Inc. Place your logo at the top left. Visitors expect it there so display your branding where it counts.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Industrial Marketing Today

JULY 14, 2010

in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. Copyright © 2010 Tiecas, Inc. Achinta offers his industrial clients marketing for engineers by an engineer. { Maybe it’s my M.A. All Rights Reserved. Resources

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Copyright © 2010 Tiecas, Inc. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. All Rights Reserved. of Tiecas, Inc.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Copyright © 2010 Tiecas, Inc. One-size-fits-all site content will not help you engage. The same holds true for video white papers.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Buzz Marketing for Technology

JULY 24, 2008

Mostly its called cultural or corporate anthropology or ethnology, but I prefer the term Customer Anthropology -- the study of your customers people and behaviours in their natural habitat. Now thats a powerful business tool. © Copyright 2006 Dave Pollard. Subscribe to this blog by. Judith Meskills SocSW Blog.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Scoop.it

JANUARY 26, 2021

According to a study, people were 80% more interested in reading the content that included colored visuals. How to Create Custom Images for Your Blog Posts Without Hiring a Designer? You can create custom images for your blog on your own without breaking your budget. Canva allows you to design images for your blog post for free.

Design 80

Design Copyright High Quality Lead Blogger 80

B2B Marketing Zone Posts

AUGUST 3, 2010

It’s particularly useful in its approach to copyright and permissions. Marketing Interactions , July 11, 2010 As the business environment becomes more interactive and “social,&# content must follow step and become more experiential. But where can a conscientious business blogger find free, legal images to use on their blog?

Ning 40

Ning Paid Content Facebook Sales Management 40

Buzz Marketing for Technology

JUNE 27, 2008

And CEOs of many organizations, having studied the lessons of Enron, 9/11, Katrina and the Flu, have a nagging feeling that, no matter how great the cost of investing in KM may be, the cost of not knowing is even greater: What most organizations essentially did with KM was automate existing information processes. Subscribe to this blog by.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Single Grain

JUNE 17, 2019

1) Study Your Readers. For example, if you run a blog for CXO-level professionals, then posting beginner level content might irk the audience. Here’s an example : Case Studies – Such content pieces work well with readers who are close to making a purchase decision. Cross check visual content for copyrights.

Tips 111

Tips Lead Ranking Lead Scoring Banners 111

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Nice to have this for further studying the highly effective bloggers. # E3 Success Blog » Blog Archive » E-3 Carnival of Network Marketing - November 19, 2007 on 19 Nov 2007 at 5:07 pm. [.] Denise aka The Blog Squad on 24 Nov 2007 at 8:09 am. The Blog Squad. # chtanxw on 13 Nov 2007 at 7:57 pm.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Industrial Marketing Today

AUGUST 24, 2010

If you need more empirical proof, then look at the recent study done by GlobalSpec, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today. Copyright © 2010 Tiecas, Inc. The use of supplier websites is at number two, second only to search engines. All Rights Reserved. of Tiecas, Inc. Resources

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60