Writing on the Web

FEBRUARY 18, 2011

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. So I asked Facebook expert Annalaura Brown to write this guest post. Blog this on Blogger.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Writing on the Web

SEPTEMBER 9, 2010

5) Use your blog as a resume to get other writing jobs. Newspapers today always need lots of content. Maybe you write a blog about things to do around town, and your newspaper has a section that talks about the same thing. Blog this on Blogger. Share this on Facebook. Blog Marketing: How Readers Find Your Business.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JULY 6, 2010

Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Blog this on Blogger. Share this on Facebook. Share this on Bebo.

Ning 100

Ning Content Marketing Tools Digg 100

Writing on the Web

JUNE 30, 2010

Blog this on Blogger. Share this on Facebook. Related posts: Your Business and the Web: Getting Better? 3 Key Content Pieces for Starting an Online Business. Blog or Website: Do You Use Wordpress as a Website? How to Start “a Little Online Business …&#. Share this on Bebo.

Ning 100

Ning Content Marketing Digg Business 100

Writing on the Web

NOVEMBER 22, 2010

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Blog this on Blogger.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. Blog this on Blogger.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

APRIL 7, 2011

Here’s a great checklist, just published over at the Content Marketing Institute , authored by Ahava Leibtag. The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. Blog this on Blogger.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. To find the best and most relevant content and bring it forward.

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Curation Digg Content Buzz 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Blog this on Blogger. Share this on Facebook. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Blog this on Blogger. Share this on Facebook.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. The bad news is there are more blogs, more competition for attention. Blog writing is easy and simple and hard at the same time. You may be super busy because you’re good at what you do. So if you’re blogging, face up to it.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you?

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

OCTOBER 4, 2010

How do you write engaging content ? What makes your blog writing effective? How do you create quality content that pulls in interested readers? For that matter, how can anything you write or say actually work to market your business and bring in potential customers? Blog this on Blogger. Share this on Facebook.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 1, 2010

Does your blog trigger emotional reactions ? Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Blog writers need to step away from their anonymous masks and get real, get emotional. Blog this on Blogger.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. Blog this on Blogger. Share this on Facebook.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. My blog niche is arts and crafts. Blog this on Blogger.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. This brief poll was hosted on here on this blog, so only my readers would have responded. Blog this on Blogger.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

JANUARY 3, 2011

This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. You may be on your keyboard all day and night, writing about content that you are knowledgeable and passionate about. You check your blog, and the only comments are from your mother. Tweet This!

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. And then publish a lot of content in many different forms.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

NOVEMBER 1, 2010

I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. CMI offers frequent information on Content Marketing from some of the finest experts both online and off. Blog this on Blogger. Share this on Facebook.

Tips 100

Tips Digg Social Media Buzz 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

AUGUST 18, 2010

Are you steadily delivering valuable, relevant content within the lines of your readers’ needs? I’ve noticed a few things that applies to content marketing. You can’t do that when your blogging is a hit and miss. Blog this on Blogger. Share this on Facebook. Keep the dialogue alive.

Business 100

Business Digg Buzz Blogger 100

Webbiquity

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. On-page optimization (content, headings, meta tags). Blogs are a source of fresh content, which search engines love.

SEO 100

SEO Enterprise Management Digg Press 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

AUGUST 24, 2010

I’ve been blogging so much lately for my clients that I’m dried up and stale for my own blog. You give your all to your clients, then when it comes time to do your own content marketing you’re as dry as toast without butter. Blog this on Blogger. Share this on Facebook. What to do?

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

JULY 26, 2010

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. It’s not likely they go online looking for you, your business or your blog. And they do go to Facebook , Twitter , and LinkedIn. Blog this on Blogger.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 16, 2010

I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Here’s the line-up: 11 top notch experts in creating content that engages the hearts and minds of customers through custom publishing. Blog this on Blogger. Share this on Facebook. 4 Keys to Creating Compelling Content.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

NOVEMBER 2, 2010

Here’s where I’ve posted more information about the Scribe sale , and these 3 tips on how to get great search engine results : SEO for Smart Content Marketers: You’ve got to do keyword research (so you know what words people will use to find you). Blog this on Blogger. Share this on Facebook. Go there now, please.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

JUNE 9, 2011

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Blog this on Blogger.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

JANUARY 18, 2011

Lean and mean as they come… Blog this on Blogger. Share this on Facebook. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Blogging Naked: Personality Is Included. Content Marketing Matters: What’s Your Brand Personality? Blog Content: Are you personal… or all business?

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

JULY 9, 2010

It’s not difficult to find out what content about you exists on the internet. There’s no doubt that Dow Jones has teams of workers keeping an eye on the internet for any mention in news, on blogs and social networks. Dow Jones has several Facebook pages, including some hosted for certain countries. Blog this on Blogger.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

JUNE 16, 2010

My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. I use it as a traditional website for my business, with product pages, etc. Blog this on Blogger. Share this on Facebook. Website, Blog, Ezine? Share this on Bebo.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

SEPTEMBER 15, 2010

Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be.

Digg 100

Digg Buzz Blogger Amazon 100