Remove Business Blogging Remove Case Study Remove Resources Remove Social Networks
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34 Compelling Content Marketing Stats and Facts

Webbiquity

Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. •

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Engineers view Google as the most valuable content resource, followed by vendor websites. They are also more likely to do business with a company that regularly produces up-to-date content. And case studies are the type of content technical professionals value most. Content Marketing Institute ). KoMarketing ).

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Display testimonials linked to case studies in your sidebar. Link to product information from within your blog posts. Gather market intelligence.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. Resources You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos. All Rights Reserved.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Resources How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? All Rights Reserved.