Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. I will say it here: every B2B marketer should know how to do this.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Outgrow

FEBRUARY 25, 2021

Lo and behold, came growth hacking strategies that EVERY marketer started talking about. A growth hacker works at the intersection of product, marketing, and data. However, a product-market fit is necessary before jumping on to any of these growth hacking strategies. Pre-Launch Marketing. What Is Growth Hacking?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

NetLine

JANUARY 2, 2019

I am a firm believer that content is the fuel behind all of our digital marketing efforts. In the B2B marketing world, top performing assets are, first – typically an eBook, and second – not always what you expect. In addition to using NetLine, what are your other strategies for lead generation?

Marketing Budget 61

Marketing Budget Budget Programs Peer-to-peer Paid Search Agency 61

SmartBug Media

JANUARY 30, 2019

LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. But if you want to become known as a leader in your industry, respected by your peers and surrounded by new opportunities, then this is the blog for you. Those days are over. This is your elevator pitch.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Marketing Insider Group

NOVEMBER 2, 2020

But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. When implemented properly, content marketing offers a higher ROI than PPC in the long-term. What Is PPC Marketing? What Is Content Marketing? Quick Takeaways.

Paid Search Agency 357

Paid Search Agency Paid Content Search Marketing Top of Funnel 357

Convert

OCTOBER 25, 2022

Once upon a time, companies would invest 100,000 USD in an experimentation platform and then hand it over to the marketing intern. The tool can only be as good as the brain using it. Not saying your people are bad, instead you can give them more to make the most of your investment in experimentation. The sentiment that. Experimentation who?

Paid Search Agency 59

Paid Search Agency Tips Training Advertising Agencies 59

Buffer

OCTOBER 17, 2022

This leads to building a business that they can feel good about. Companies don’t have to grow at an exponential rate in order to make a great impact. In this companion blog post, we’ll share their stories and showcase why, sometimes, thinking small can lead to the biggest dividends.

Small Business Marketing 18

Small Business Marketing Intent Business Burn Rate 18

Hubspot

MARCH 15, 2022

Consider targeting a niche market. Identifying a lucrative target market is one of the — if not the — most important actions any startup can take. Your target market sets the tone for your messaging, your marketing efforts, the sales methodology you subscribe to, and how you structure your sales process.

Startups 76

Startups Burn Rate Churn Rate Lead Ranking 76

Zoominfo

APRIL 23, 2020

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Time to plan your next marketing campaign or start prospecting into your top accounts! JUST KIDDING.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Lead generation. Time to plan your next marketing campaign or start prospecting into your top accounts!

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Sprout Social

JUNE 27, 2023

At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. Director of social and partnerships. His interest and talents in social emerged early. Big mess, but obviously for the content.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Unbounce

JUNE 16, 2020

With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer. In its purest form, a partner program acts as a way to reward people for delivering new business opportunities or value.

Landing Pages 131

Landing Pages Advertising Agencies Paid Search Agency Sales Management 131

Marketing 261

APRIL 5, 2021

I was the Head of Marketing for a hot Bay Area startup, making well over six figures, when one day I woke up and, coldly, unceremoniously quit. glorious years as a full-time freelance marketer. Knowing my niche and target market helped me land projectest with several high-growth SaaS companies. Fast-forward and I spent 3.5

Planning 62

Planning Work Management Paid Search Agency Marketing Management 62

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 2 evenings of networking receptions with over 1,000 of your peers.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

Vidyard

MAY 10, 2021

Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity. You had to redesign the way you sell to account for a world where you can’t drop by at a conference, fly into town, or meet up for a coffee. Let’s dive in.

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Heatmaps are a way to visualize data values with colors. Heatmaps are a way to visualize data values with colors. Typically, higher values are red and lower values are violet. This article was months in the making.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

ClearVoice

SEPTEMBER 3, 2020

I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Content marketing was just taking off, so it was mysterious to the masses. Pause and reflect before sharing that next piece of content that’s burning a hole in your pocket. What is content marketing?

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Vidyard

MAY 10, 2021

Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity. You had to redesign the way you sell to account for a world where you can’t drop by at a conference, fly into town, or meet up for a coffee. Let’s dive in.

Budget Programs 65

Budget Programs Video Marketing Sales Cycle Work Management 65

chiefmartech

SEPTEMBER 3, 2015

And then all day Tuesday and Wednesday, 20-21 October, will be jam-packed with 24 sessions from some of the best and brightest practitioners and thought leaders at the intersection of marketing, technology, and management. Insights on Technology-Powered Digital Marketing Leadership. Strategies for Broader Digital Transformation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Every business has to consider what value it can bring to its clients. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Every business has to consider what value it can bring to its clients. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Every business has to consider what value it can bring to its clients. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Every business has to consider what value it can bring to its clients. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Every business has to consider what value it can bring to its clients. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Every business has to consider what value it can bring to its clients. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Every business has to consider what value it can bring to its clients. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Every business has to consider what value it can bring to its clients. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Every business has to consider what value it can bring to its clients. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Every business has to consider what value it can bring to its clients. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Every business has to consider what value it can bring to its clients. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Every business has to consider what value it can bring to its clients. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Every business has to consider what value it can bring to its clients. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Every business has to consider what value it can bring to its clients. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40