build Product Related Topics 
The Effective Marketer
MARCH 13, 2012
A simple, long-term content plan for its products could look something like this: Launch Phase: One Products Overview page with a brief summary of all product groups. Second Phase: Build out Product Group pages with more detail on Furniture, Bar Supplies, Kitchen Supplies, etc. Subcategory of Products: FAQs.
The Effective Marketer
JUNE 7, 2012
To measure fit, she recommends using questions that help decide if the potential buyer is a match the company and its products. Does our product solve that problem? This can include queries such as: Is it in the right market? Is it the right kind of company? Is this person the decision maker? Do they have the right kind of problem?
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The Effective Marketer
SEPTEMBER 11, 2013
This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create? Content Marketing Product Marketing content marketing editorial calendar framework marketing collateral sales enablement siriusdecisions'
The Effective Marketer
SEPTEMBER 11, 2013
This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create? Content Marketing Product Marketing content marketing editorial calendar framework marketing collateral sales enablement siriusdecisions'
The Effective Marketer
JANUARY 17, 2012
ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. So many products, selling from a dollar to over $100, seem to focus on just one thing: starting a blog. Organize and plan products. Now you want to see it actually DO something for you.
The Effective Marketer
MAY 27, 2015
Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. How about product people?
The Effective Marketer
JULY 7, 2011
Building products that sell themselves is a neat idea and had worked well for GE for years. At GE some units had a tendency to develop products because they could, not because the market needed them. Turning marketplace insights into untested products, services, or solutions. Marketing as a Function. The Integrator.
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