Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Industrial Marketing Today

MARCH 12, 2012

I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones. A blog post is much better suited to educate, engage and convert readers into leads.

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Social Media Tactics ROI Paid Search Agency 60

Industrial Marketing Today

JANUARY 3, 2011

You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. The chart below shows the difference between B2C and B2B companies. Getting found by more prospects that are actively looking for solutions that your products/services can provide.

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Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

OCTOBER 25, 2011

According to GlobalSpec’s survey of 384 manufacturers and industrial companies of different sizes, 40% of the respondents stated that Customer Acquisition was their primary goal and Lead Generation was second at 31%. ( This was followed by Lead Generation (ToFU) at 48% and Lead Nurturing (MoFU) at 40% (See chart). See chart ).

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Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics.

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Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. How effectively you employ this content makes the difference in the outcomes you achieve.”

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Industrial Marketing Today

JULY 20, 2010

The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. Proof Building : No solution story is complete without references.

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