Kaon

JULY 23, 2018

Siemens Building Technology recently earned a Communicator Award for its interactive application, which offers actionable insights and information to help customers understand the benefits of smart buildings. This is what communicates your value, builds your credibility and inevitably closes deals.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

FEBRUARY 28, 2019

Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. B2B buying models have changed, too. Manufacturers are becoming omni-channel retailers and service providers.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

MARCH 15, 2016

Building the physical rack is expensive. Cisco has to buy the components, build it, house it, and ship it. Filed under: 3D Products , Trade Show Trends Tagged: B2B , business challenges , Cisco , Kaon , Kaon Interactive , Kaon v-Rack , trade show , VMWorld 2015. – See more at: TSNN.

Trade Show 100

Trade Show Marketing Management Advertising Agencies Interactive Marketing 100

Kaon

FEBRUARY 11, 2016

We should therefore be asking those customers who did not buy from our company to help explain their decisions—so that we can build a marketing strategy to avoid losing such deals in the future. Often, we learn more from our failures or disappointments than we do from our successes. What is our differentiated value?

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

DECEMBER 15, 2015

According to Business Insider, when we speak, we have about 60 seconds to capture our audience’s attention, establish credibility, and motivate them to listen. Original article published on Sales Initiative.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Kaon

JULY 29, 2016

To understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena, the paper identifies primary sentiments of populations in many markets. As a result of the dual forces of rapid change and uncertainty in the future, individuals and businesses become highly risk averse.

Purchase 100

Purchase Paper Interactive Marketing B2B Sales 100

Kaon

NOVEMBER 3, 2015

Just as the buyer wants to build relationships, so does the selling organization, and the opportunity to establish a personal connection to the individuals involved in the buying process is far superior in person, than using other channels.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

JULY 19, 2017

Kevin is a Cisco booth ambassador talking to the prospect about his business challenges and helping the gentleman locate various products within the AR catalog that will help him overcome these issues. Going beyond the initial “WOW” impression, AR helps build and maintain engagement on a chaotic trade show floor.

Trade Show 0

Trade Show B2B Sales Interactive Marketing Viral Marketing 0

Kaon

JANUARY 9, 2017

So it’s no wonder that mobile marketing has become a top line item and priority for 2017 as businesses attempt to penetrate the almost 224 million monthly active app users in the US. As fast as companies are developing these apps, they are also noticing a quick decline in usage.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

JULY 10, 2020

Harvard Business School studied 4,700 companies that went through a recession and found that “firms that cut costs faster and deeper than rivals…have the lowest probability—21%—of pulling ahead of the competition when times get better.” ” Spending Smarter. ABOUT THE AUTHOR.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

MARCH 25, 2020

We need to prepare for months of an uncertain business environment ahead. Those visionary marketers and sales leaders who have pioneered digital transformation strategies in their organizations are better equipped than their competitors to manage through business uncertainties. Failing to Plan is Planning to Fail.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

OCTOBER 21, 2020

The shift to exclusively virtual business interactions due to the COVID-19 pandemic has dramatically increased the need and demand for digital sales and marketing customer engagement solutions, like those offered by Kaon Interactive , that are agile enough to remain relevant in the post-COVID-19 era.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Kaon

DECEMBER 9, 2015

In a recent CMO.com article , Marcelo Prado, Chief Marketing Officer of GE’s Measurement and Control business, described how important it is to tell the right story about how a company’s products solve customers’ problems. In 2016, we will participate in the resurgence of value in how marketers frame their strategies and messaging.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Kaon

JULY 14, 2015

Using content marketing to deliver a compelling story allows marketers to build an emotional connection with the audience, bringing to life the information and making it relevant, interesting, and useful. Marketers need an interactive engagement to keep their prospects and customers actively involved.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100