Business - B2B Marketing Zone

What B2B Publishers Don’t Get: You Can’t Own the Conversation

B2B Memes

APRIL 2, 2010

He argues that you can’t build and maintain an online business community unless you produce lots of your own content to support it. Saunders draws a distinction between consumer and business networking. And it’s the same answer to pretty much all questions in business publishing. (No, But he omits the bigger point.

Conversion

Conversion B2B Social Networks Communities

Can You Have Entrepreneurial Journalism without Entrepreneurs?

B2B Memes

SEPTEMBER 29, 2011

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. I’m not sure traditional publishing businesses have any choice, though.

Ethics

Ethics Startups B2B Sales Paid Search Agency

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

SEPTEMBER 9, 2010

Traditional publishers generally have a wide range of revenue streams, business models, technology platforms and staff that were established in a very different era of media. However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy.

Media

Media Lead Ranking B2B Thought Leadership Verticals

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Brand Journalism Trend Heats Up in UK

B2B Memes

OCTOBER 4, 2010

Because these new types of publishers want to avoid “clunky advertorial, laden with overt brand value and PR messages,” they will be hiring experienced journalists to build an audience of loyal customers. Companies that have a story to tell and the money to get it told.&#.

Trends

Trends Advertorials Branding Brand Identity

Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. Although not essential, a brilliant way to build your brand is to write and publish a book.

Social Media

Social Media Media Lead Ranking Blogger

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

MARCH 11, 2011

Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? But not when it comes to reporting on my industry (home building): I keep it straight reporting. Absolutely.

Ethics

Ethics Social Media Media B2B

A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

MARCH 12, 2010

But from a business standpoint, it has its merits. Rather, I’m suggesting that publishers invest some resources in building systems similar to those Demand Media uses to process its commodity content. Likewise, they may lack the web-development resources to build their own systems.

Demand

Demand Advertorials Media Content

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

AUGUST 10, 2012

It is, rather, “a brand-building platform for journalists and expert voices.” In his model, the publisher does not differentiate and ordain content, but simply hosts it without prejudice: For FORBES, everything we do cascades from a belief that there are five vital constituencies in the media business, each with a different agenda.

Advertorials

Advertorials Disintermediation Content Marketing Advertising Agencies

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

AUGUST 10, 2012

It is, rather, “a brand-building platform for journalists and expert voices.” In his model, the publisher does not differentiate and ordain content, but simply hosts it without prejudice: For FORBES, everything we do cascades from a belief that there are five vital constituencies in the media business, each with a different agenda.

Advertorials

Advertorials Disintermediation Content Marketing Advertising Agencies

Managing Your Career in the Social Media Era: Sources

B2B Memes

SEPTEMBER 22, 2010

The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media.

Social Media

Social Media Work Management Media Bandwidth

Commodity Content, Demand Media, and Quality

B2B Memes

JANUARY 27, 2011

The weirdly fascinating thing for me about Demand Media is how it wants to build a high-growth business on commodity content. The argument would be more compelling if it weren’t so easy to find failures of the quality process (evidently the titler on this one was having a bad day). I’m not convinced it’s possible.

Demand

Demand Media Content Fulfillment

5 Things I Learned from Self-Publishing

B2B Memes

JANUARY 31, 2012

As Seth Godin says of non-fiction book publishing , it’s an organized hobby, not a business: “The return on equity and return on time for authors and for publishers is horrendous. I’ll have more to share later, but here are my first 5 lessons. Don’t count on making money.

Amazon

Amazon Urgency Marketing Paper Distribution

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

DECEMBER 8, 2011

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.

CMS Development

CMS Development Peer-to-peer Lead Ranking Press

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

SEPTEMBER 6, 2011

The problem with magazine programs isn’t so much that magazine publishing is an increasingly bad business (though it is). Judging by how they all did, I can’t say that the scholastically trained journalists had any advantage over the others.). I am coming to wonder whether we should even reconsider the word journalism.”.

Blogger

Blogger Class Education Training

Writing, Photography, and the Art of Thinking Visually

B2B Memes

APRIL 29, 2011

One of the reasons a photograph can seem so powerful is that it captures details of an event that many news or business writers might not think pertinent or appropriate—a facial expression, the relation of people to their surroundings, the sense of place. But that’s only true if the writer learns to see and write in a visual way.

Advertising Mediums

Advertising Mediums Lead Ranking Lead Scoring Organic Leads

B2B Marketing Zone

B2B Memes

What B2B Publishers Don’t Get: You Can’t Own the Conversation

Can You Have Entrepreneurial Journalism without Entrepreneurs?

Webinars

Trending Sources

Start-Up Briefing Media Ltd. Blends Old with New

Webinars

Brand Journalism Trend Heats Up in UK

Nine Keys to a Robust Editorial Career in Social Media

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

A Lesson from Demand Media: Embrace Your Commodity Content

Lewis DVorkin: Content Marketing or Advertorial?

Lewis DVorkin: Content Marketing or Advertorial?

Managing Your Career in the Social Media Era: Sources

Commodity Content, Demand Media, and Quality

5 Things I Learned from Self-Publishing

Adam Tinworth: Journalism in a Period of Continuous Change

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

Writing, Photography, and the Art of Thinking Visually

Stay Connected