KoMarketing Associates

JANUARY 3, 2020

Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

NOVEMBER 15, 2019

Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 68% of marketers said email is the highest priority customer data type to acquire.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

KoMarketing Associates

MARCH 21, 2018

This was followed by operationalizing the CX (28 percent), and finding the budget for CX (25 percent). The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study published by Forrester Consulting and FPX determined that 68 percent of B2B marketers believe it’s “very important” to deliver a consistent, high-quality CX.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. Budgeting for Mobile Marketing Initiatives. About 40 percent claim that they struggle due to a lack of visibility into the data they use to define audiences.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Continued support and investment (97% plan to maintain or increase personalization budgets this year). For these reasons, there is no one-size fits all solution for B2B marketing success.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

JULY 3, 2017

percent) stated that it is not a priority in their budget, and 22.3 The “Elevate Your Email Marketing With a Customized Approach” report from Sendgrid and Forrester found that 82 percent of marketers use email, making it one of the most widely used marketing tactics. More than a quarter (26.3

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

KoMarketing Associates

MAY 30, 2017

CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. B2B Content Marketing 2017 – Benchmarks, Budgets & Trends – North America from Content Marketing Institute. Vidyard’s The Video Marketing Landscape. The Video Marketing Landscape: What All B2B Marketers Need to Know from Vidyard.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

APRIL 11, 2013

The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report. View the full report. The Definitive Guide to Marketing Automation.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

JANUARY 7, 2020

Forrester recently published the “Is Your Identity Program Built On A House Of Cards?” About 58% of marketers say that they need to be able to prove ROI in order to justify their spending and get approval for more budget. According to the results, just 4% of marketers measure ROI over a period of six months or longer.

Budget Programs 31

Budget Programs Marketing Report Sales Cycle Forrester 31

KoMarketing Associates

MARCH 3, 2014

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. They can research and explore vendor information across a range of platforms and social networks.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

FEBRUARY 28, 2023

Forrester recently released its “Personalization At Scale: Bring Forth The Customer And Business Benefits of Experience Excellence” report, which looked at how “Experience Leaders” — defined as those who consistently deliver more value to their customers through personalization — achieve success. Approximately 41.5%

Marketing Report 216

Marketing Report Ideal Customer Profiles Marketing Management Advertising Agencies 216

KoMarketing Associates

NOVEMBER 10, 2021

To be effective, brands must develop a data-backed strategy, create an appropriate budget, and measure their success. According to Forrester, 68% of people don’t think brands share interesting content. . Proper Budgeting for B2B Social Marketing. More than 3.6 The type of content can impact your reach and engagement.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

MARCH 8, 2018

Investments – Budgets, spend management, and reconciling with finance. That leaves 94 percent of us without prescriptive guidance on where to spend limited budget and resources. – Allison Snow, Senior Research Analyst, Forrester. “If – Allison Snow, Senior Research Analyst, Forrester.

B2B Marketing 186

B2B Marketing Work Management Planning Marketing Management 186

KoMarketing Associates

JANUARY 18, 2018

The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions. While most B2B marketers have an idea of their budget spend for the year by this point, at least from a high level, there should be room for tactical and strategic shifts as the year progresses and numbers roll in. Content Marketing. Social Media.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

NOVEMBER 21, 2017

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. I hope these ideas provide you with a good starting point as you plan budgets and campaigns for the year to come. Focus on the Buyer’s Journey.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120