The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Video Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

ClickZ

JUNE 18, 2020

30-second summary: While CDPs have always been a useful marketing tool, they’re typically only as good as the data they are fed, ultimately leading to the generation of incomplete customer profiles. The main challenge marketers face is gaining access to the critical data housed in cross-organization silos. Let’s look at why.

Marketing AI 83

Marketing AI Planning Ideal Customer Profiles Budget Programs 83

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. Most CMOs expect budgets to increase modestly this year after the deep cuts during the pandemic. But first… A Brief Rant.

CMO 210

CMO Gartner Budget Programs Spending 210

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

DivvyHQ

FEBRUARY 12, 2019

If customers can’t trust CoSchedule to be truthful about their competitors, how can anyone be confident in the way they market themselves? Choosing a content marketing platform is an important decision, deserving of careful consideration. We built DivvyHQ to meet the distinct needs of a content marketing operation.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Hinge Marketing

JUNE 25, 2014

Many A/E/C firms appreciate that their website is an important marketing tool. Leveraging stock content means “locking” a few of the most valuable pieces of content behind email registry. Offers for this “locked content” are then promoted on other blog posts and on other parts of the website.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

The Effective Marketer

MARCH 12, 2009

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Single Grain

JULY 14, 2020

SaaS (Software as a service) is a rapidly growing industry. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. Now that we have a clear understanding of what SaaS is and how marketing a SaaS product differs from traditional marketing, let's move on to SaaS growth strategies.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

SendX

SEPTEMBER 9, 2018

Thanks to the high ad prices, and the fast evolving competition with huge budgets. The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. In this guide, I’m going to show you EVERYTHING you will ever need to dominate your competition on Google and make this powerful Ad Network work for you.

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

Allocadia

APRIL 4, 2018

Marketing events (such as conferences, trade shows, etc.) are important to Marketing Operations practitioners. Even though it’s not always MOps folks who attend in person, they’re often intimately involved in the preparation, planning, execution and follow-up. Our recommendation for event budgeting.

ROI 60

ROI Trade Show Advertising Agencies Marketing Attribution 60

Allocadia

APRIL 23, 2019

Even though it’s not always MOps folks who attend in person, they’re often intimately involved in the preparation, planning, execution and follow-up. In fact, Marketing Operations can be a make-or-break factor in running a successful event. In this article, we’ll delve into how marketers can measure the ROI of events.

ROI 40

ROI Trade Show Advertising Agencies Marketing Attribution 40

DAGMAR Marketing

JUNE 14, 2019

In this guide, I’ll share how you can use this approach to tame the wild paid search beast and give you specific to-dos for an audit process that will result in better performance from your PPC budget. There’s a key, however, to unlocking much of the mystery, and it’s as simple as using a concept we call Reach, Relevance and Response.

PPC 78

PPC Paid Search Agency Lead Scoring Lead Ranking 78

Hinge Marketing

FEBRUARY 24, 2014

The Content Marketing Institute and MarketingProfs recently published their year-in review of the B2B content marketing landscape. The study surveyed a range of firms about their content marketing strategies and success – then compared effective and ineffective firms. (In Has each step been implemented appropriately?

Allocation 48

Allocation Marketing Budget Research Marketing & Strategy 48

ClearVoice

MARCH 3, 2020

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. Generating content requires mindful planning and diligence. Where do you find additional talent to assist with campaign ideation and content creation?

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. This post is for everyone. Mastering the fundamentals of good video production doesn’t mean parting ways with your agency, either. FAQ Videos 2.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Metadata

FEBRUARY 16, 2021

I’m VP of marketing at metadata.io, guest hosting for our CEO, Gil Allouche. I’ve got two really marketing powerhouses on the program today, one, I actually have the opportunity to work with. Jason Widup: Today, I’m incredibly excited. Jason Widup: So, first, I’d like to introduce Elissa Fink.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52

Hubspot

FEBRUARY 11, 2013

But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28