Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. No surprise there. Familiarity breeds intent.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

Contently

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. Tools that can help with this process include Google’s Keyword Planner , Moz Local , and SEMrush’s Keyword Magic Tool. If your business has the budget, it may also be worth exploring content that goes beyond text.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Image: ANA.

Marketing Budget 291

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 291

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Articles and posts about how to work effectively from home were big for about three weeks back in March, but people have figured that out now. And a (small) majority are still actively buying.

Research 346

Research B2B Marketing Terms and Conditions Planning 346

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? We will see a shift toward even stronger account-based strategies across a multitude of functional groups, significantly impacting budgets. .

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from. Kissmetrics .

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Webbiquity

NOVEMBER 3, 2020

Despite growing demand for networking solutions, security software and IT services, these operations can still run into money problems, even when things are going well. Take Advantage of Automation Tools and Software. These companies need to save cash where they can. Optimize Your Working Space.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

Contently

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important?

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

seo.co

MAY 2, 2021

Google organic search is responsible for 59.2% Businesses and entrepreneurs need to invest time and money in organic link building to receive more organic traffic. Businesses and entrepreneurs need to invest time and money in organic link building to receive more organic traffic. BuzzStream. promotions they run.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Webbiquity

NOVEMBER 29, 2022

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. They also foster customer advocacy and help bring in new leads organically. Embrace automation tools. Online courses are available if budget is an issue.

Loyalty 314

Loyalty Lead Ranking Lead Scoring Budget Programs 314

TrustRadius Marketing

OCTOBER 19, 2022

With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software? For web-based programs, many are inexpensive, user-friendly, and have easy access to support.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

DealSignal

JANUARY 30, 2024

This is where lead enrichment tools come in. With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business. What is a Lead Enrichment Tool? Lead Enrichment Software makes generating and enriching fresh leads easy and efficient.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

TrustRadius Marketing

OCTOBER 27, 2022

Effective customer engagement is essential for any business. We’ll also review some of the most popular customer engagement tools for enterprises. The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. Customer Support for Enterprises.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Martech Advisor

NOVEMBER 28, 2019

Infogroup's Rohit Chowdhury takes a look at the state of data and analytics today, as well as how marketers can get back on the path to unlocking the benefits that effective marketing data can offer. As a result, data and analytics budgets have never been higher. Compiling and organizing collected data. … More Problems.

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Partner with a Marketing Agency.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

EveryoneSocial

JUNE 23, 2020

As you begin exploring employee advocacy, one thought that might come to mind is how you will get a budget for it. After all, your company’s tech stack is already growing and there are tons of software products out there to optimize your desired results. Many times, introducing new software and product costs can be met with resistance.

Budget Programs 103

Budget Programs Enterprise Management Work Management Marketing Management 103

Zoominfo

AUGUST 26, 2020

We offer solutions to discover, organize, and implement priceless insights for your cold calling process. A failure to invest in the right tools or intelligence wastes countless hours, puts dents in company budgets, and decreases sales team morale. What Sales Intelligence Do I Need for an Effective Cold Call?

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines.

Marketing Budget Creation 340

Marketing Budget Creation Paid Content Planning Peer-to-peer 340

Marketing Insider Group

FEBRUARY 13, 2023

We’ve witnessed a convergence which has defined a set of competencies that all B2B marketers and organizations seeking to be leaders must now invest in. For many organizations, ABM isn’t just a program or an initiative — it’s a core component and pillar of their successful go-to-market (GTM) strategy.

Account Based Marketing 198

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 198

Webbiquity

OCTOBER 5, 2021

More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. Here are six more interesting results from the SWZD research. 55% of North American companies, and 51% of European firms, say their IT budgets will increase next year. 61% of companies expect higher revenue in the coming year.

Enterprise Management 312

Enterprise Management Work Management Marketing Management Paid Search Agency 312

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

TrustRadius Marketing

OCTOBER 27, 2022

The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. Otherwise, you’re in for a messy divorce.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Influencer collaborations and paid media.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Martech

DECEMBER 7, 2021

Aligning your tech stack with your organization is essential. And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. Phase I: Budget approval and planning. Phase II: Identifying stakeholders and roles.

Work Management 101

Work Management Marketing Management Organization Budget Programs 101

Valasys

AUGUST 1, 2023

Martech, short for marketing technology, refers to the collection of software and tools businesses use to plan, execute, and measure their marketing campaigns. Martech can include anything from email marketing software to social media analytics tools. First, martech tools can help you automate your marketing tasks.

Enterprise Management 52

Enterprise Management Marketing Automation Services Effectiveness Work Management 52

Oktopost

JANUARY 16, 2024

From automating administrative tasks to helping you craft content for outreach and email sequences, AI tools can help you focus your time on where it matters most – selling. But, when it comes to investing in tools, you’ll want to allocate your budget to the platforms that fit your business needs and bring you the most value in return.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. Success on the world’s second largest search engine starts with a commitment to organization. It’s where consumers go to find and research their next purchase, making it an indispensable channel for product launches.

Social Media 105

Social Media Template Work Management Marketing Management 105

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Automating your email marketing gives you a simple way to effectively nurture your subscribers. Automating your email marketing gives you a simple way to effectively nurture your subscribers. Consider features you want.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Hubspot

APRIL 13, 2021

To take full advantage of these benefits, you need to choose the best software for live webinars. Read on to discover our favorite candidates for a live webinar platform, divided by category for easy research. The Best Live Webinar Software. Best Webinar Software for Marketers. Best Webinar Software for Marketers.

Webinar Metrics 92

Webinar Metrics Enterprise Management Budget Programs Work Management 92

TrustRadius Marketing

OCTOBER 21, 2022

The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software? Human resources management software (HRMS) can be used for almost all your employee management needs.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Sprout Social

AUGUST 31, 2022

Here are 17 social media management tips to help you stay productive and organized: 1. Continue your research as you find the platform that works best for you. Achievable: Do you have the necessary resources (time, budget, creatives, etc.) Create a productivity regimen to help organize your daily, weekly and monthly workload.

Social Media 101

Social Media Work Management Marketing Management Organization 101

Navigate the Channel

NOVEMBER 21, 2023

It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program. When to Consider a Paid Social Media Program So, when should you consider a paid social strategy? Paid social media expands your audience beyond current followers.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77