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Industrial Marketing Strategy Must Be Documented for the Best Results

Tiecas

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Why Document Your Industrial Marketing Strategy? Bottom line— A documented industrial marketing strategy provides clarity, alignment, and measurable results.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix?

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. This could result in more budget being allocated to content marketing in the future. The State of Marketing Budgets 2021.

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B2B Marketing Tools for Working Remotely

SendX

To meet the official expectation (context managing and organizing work) remotely, there is a wide array of tools entirely at your disposal. In this blog, we will discuss marketing tools that will boost your company’s productivity, collaboration and communication. The added bonus in the tool is the fun background.

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The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from. Kissmetrics .

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time.

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How to align your tech stack with your organization

Martech

Aligning your tech stack with your organization is essential. And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. Phase I: Budget approval and planning. Phase II: Identifying stakeholders and roles.