Allocadia

NOVEMBER 25, 2020

COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results.

Planning 52

Planning Spending Budget Management Marketing & Strategy 52

Circle Studio

MAY 14, 2020

There are so many tactics available to marketers today it’s easy to lose sight of the most important thing — your marketing strategy. In other words, is your strategy stale? How can you tell if your marketing strategy is due for an update? So how to determine if your audiences’ takes have changed?

Marketing Strategy 148

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 148

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. Question 5.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

B2B Marketing Directions

MARCH 13, 2022

Among online channels, Winterberry predicts that influencer marketing will experience the greatest percentage increase in spending this year - 51.3%. Among offline channels, the firm expects addressable TV to garner the greatest spending increase - 27.4%.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. B2B marketers will need to be more strategic in working with audience privacy .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Binary Demand

MARCH 26, 2024

Explore the significance: Marketers leverage intent-based targeting, from keyword selection in search ads to programmatic adjustments based on user content consumption, to efficiently reach users with high purchase intent. Intent-based marketing bridges the gap between businesses and their customers.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

KoMarketing Associates

JULY 1, 2020

Approximately 67% of marketers say that the COVID-19 outbreak has had at least “some impact” on their campaign strategies, while 18% say it’s had a “major impact.”. With more marketing activities shifting online, 67% of marketers are now increasing their investment in webinars, and 44% are boosting their spend on online video.

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

Allocadia

APRIL 8, 2019

And, according to SiriusDecisions, fewer than 20 percent of B2B organizations are comfortable with their ability to quantify return on marketing spend. Better budgeting and planning are critical to improving marketing performance. Top Tips for Managing Your Financial Investment.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

The Point

FEBRUARY 28, 2023

. * If you’re strapped for marketing resources, ask your BD rep if the vendor has a marketing concierge service (as many do) or if they have a list of approved agencies who are authorized to work with partners and through whom MDF funds can be spent. Many will even help write the proposal to apply for funds. Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

DealSignal

APRIL 27, 2023

With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. high yield, low churn) by key attributes.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Sana Commerce

MAY 27, 2024

Whether you want to assess how your web store is performing currently, predict how it might perform in the next two quarters, or test revenue-boosting strategies, a thorough understanding of analytics is essential. Use this knowledge to tailor your marketing messages for maximum impact and avoid wasting resources on irrelevant audiences.

Analytics 52

Analytics Paid Content Webinar Metrics B2B 52

BOP Design

AUGUST 19, 2019

The contacts at your existing clients may be leaving or taking new roles, your market may be experiencing an uptick in new business ventures, your existing clients may not be aware of all your capabilities, or you may be targeting multiple departments in an organization that has silos. Strategies to Build Brand Awareness.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. Companies are trying to maximize their marketing budgets when markets slow down.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

B2B Digital Marketer

JUNE 6, 2024

He emphasizes the necessity of viewing marketing as both a short-term and long-term investment, breaking down the common perception of marketing as a mere cost center. Throughout the discussion, Aaron provides actionable strategies for marketing attribution, illustrating different approaches to measure ROI effectively.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Marketing Insider Group

FEBRUARY 5, 2024

Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

InsightSquared

SEPTEMBER 11, 2019

Following just a last-touch attribution model could lead you to falsely favor just one advertising platform and this model won’t accurately inform you where you should be placing your marketing spend. B2B Marketing. Marketers must keep pushing new campaigns across multiple channels (AdWords, events, webinars, emails, etc.)

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Martech

MAY 21, 2024

The promise of such a platform is not just to serve as a repository of data; it’s an intelligent system capable of analyzing patterns in consumer data, predicting customer behavior and automating decision-making processes to deliver highly personalized and timely marketing strategies.

Marketing AI 89

Marketing AI Brand Identity Branding Paid Search Agency 89

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. This fall MonsterInsights did a webinar with OptinMonster. Increased foot traffic for both of us, with minimal marketing spend. The result?

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Heinz Marketing

MAY 2, 2020

10 Things to Do When Marketing Spend is On Hold. Drift Webinar – How to Leverage Physical & Digital Gifting in a WFH World. Great webinar on navigating physical and digital gifting during these work from home times. Know Your Customer’s COVID-19 Backstory. Great insight, Mark Hunter. Thanks, Howard J.

B2B Thought Leadership 96

B2B Thought Leadership CMO B2B Thought Leadership 96

DealSignal

MAY 6, 2019

With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. First-party intent is collected directly by marketing.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. Hosting webinars, posting about industry trends, sharing useful tips. Market to Who Matters with the LinkedIn Marketing Solutions Platform Overview, Keith Richey.

Social Media 310

Social Media B2B Thought Leadership Media B2B 310

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Contently

OCTOBER 11, 2022

At some, a CMO will lead the marketing department and hire a VP of Content Marketing to run content strategy and production. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. No wonder both dating and marketing are so difficult. What CMOs and CCOs currently lack.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Televerde

SEPTEMBER 10, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar, September 17, 2020. As the folks at McKinsey put it: “Businesses that once mapped digital strategy in one- to three-year phases must now scale their initiatives in a matter of days or weeks.” More information is available here.

Marketing AI 103

Marketing AI Planning Digital Transformation Paid Search Agency 103

Martech

AUGUST 8, 2022

Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. . Differentiating their brand from competitors was next on the list of biggest marketing challenges with 17%.

Enterprise Management 85

Enterprise Management Work Management Differentiation Customer Surveys 85

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The firm hosted a webinar and published a report discussing the findings of this research. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Image Source: Gartner, Inc.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Utilize targeted advertising platforms to reach the right audience. Offer gated content like white papers or webinars to capture leads who are actively researching solutions.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

InsightSquared

SEPTEMBER 11, 2019

Following just a last-touch attribution model could lead you to falsely favor just one advertising platform and this model won’t accurately inform you where you should be placing your marketing spend. B2B Marketing. Marketers must keep pushing new campaigns across multiple channels (AdWords, events, webinars, emails, etc.)

Marketing Attribution 149

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 149

ClickZ

MARCH 30, 2023

But “more data” is not a strategy alone. Measurement, ROI, and budget management In times when the reins get tightened, zeroing in on measurement allows organizations to understand what is working and where to adjust. The post Don’t invest in new marketing tech until you do this appeared first on ClickZ.

Enterprise Management 83

Enterprise Management Planning Work Management Marketing Automation Services 83

B2B Marketing Analytics

FEBRUARY 4, 2019

Given the growing scrutiny around marketing budgets and the asks for returns from the marketing spend, marketing performance insights not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

Inbox Insight

DECEMBER 15, 2023

Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts. Measuring key marketing metrics also allows for reliable and accurate reporting to senior managers and stakeholders, and to deliver this with confidence.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

B2B Marketing Analytics

FEBRUARY 24, 2020

Given the growing scrutiny around marketing budgets and the asks for returns from the marketing spend, marketing performance insights and marketing analytics not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Tomorrow People

AUGUST 1, 2012

The holy grail for marketers is still proving that their digital marketing strategy is getting results ; or at least, that’s the holy grail for their CEOs. If you’re spending all day tweeting, but you don’t know why - you’re not alone. Working hard in marketing is not the same as creating sales.

Webinar Metrics 120

Webinar Metrics PPC Spending Planning 120

Engagio

JULY 16, 2018

Read this blog to discover three reasons to use personalization as a key part of your target account strategy. Personalized conversations and relationships are what make ABM a more effective strategy than traditional inbound or outbound tactics. A well implemented ABM strategy helps increase the effectiveness of these programs.

Account Based Marketing 72

Account Based Marketing ABM Personalization Top of Funnel 72