Martech Advisor

MARCH 19, 2020

How marketers can integrate AI into Social Media Strategies to streamline operations and enhance engagement, writes, Almitra Karnik, Head of Marketing, Clevertap. Globally, digital consumers are now spending an average of two hours and 24 minutes per day on social networks and messaging apps1.

Marketing AI 145

Marketing AI Social Media Social Marketing Media 145

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend.

Planning 102

Planning Spending Marketing Plans Advertising Agencies 102

Martech Advisor

DECEMBER 10, 2019

There’s been a lot of change across social media this year. From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. And the massive reach of Facebook and Instagram continues to dominate marketing spend.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision.

Social Media 142

Social Media Media Marketing Management Allocation 142

EveryoneSocial

JULY 7, 2021

Twenty years ago, there were no social media marketers. And in the couple of decades since the profession was invented, the role has evolved as rapidly as social media itself. Today, social media professionals wear many hats, juggle countless tasks, and have their hand in virtually every part of the business.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

The Lead Agency

JUNE 6, 2019

Does Social Media Have a Place in B2B Marketing? Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix?

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. of the overall budget. In turn, overall marketing spending is expected to rise 13.6% over the next 12 months.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

Convince & Convert

MAY 17, 2016

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. As we know, paid amplification of social media is more important than ever in this era of disappearing organic reach. Instagram is third, right behind Twitter.

Social Media 112

Social Media Budget Programs Facebook Research 112

Tomorrow People

NOVEMBER 9, 2018

Focus on quality content, not broadness of media buy. While all those advertising choices are still around, marketing spend today focusses far more on content creation. With the content destined for earned or owned media rather than paid. So that’s how spending on content marketing seems to be changing.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Convince & Convert

DECEMBER 23, 2014

LinkedIn is another arena where MarketingProfs reaps the benefits of spending time and energy there. For Rob, each piece of the marketing puzzle comes together under one overall KPI : membership signups. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending.

Social Media 149

Social Media Media Marketing & Strategy Gartner 149

Marketing Insider Group

JANUARY 8, 2024

Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy. Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 Spending without data to back you up will not work in the long term. Spending without data to back you up will not work in the long term. billion in 2014 to $17.34

Social Media 108

Social Media Media Lock-In Ideal Customer Profiles 108

KEO Marketing

FEBRUARY 26, 2015

StrongView recently released the results of its 2015 Marketing Trends Survey, which indicated that the majority (61%) of marketers planned to increase spending on email marketing this year, making this the top target of increased marketing spending for 2015.

Budget Management 48

Budget Management Spending Email Marketing Budget Programs 48

KoMarketing Associates

AUGUST 9, 2022

That being said, most marketers (59%) agree that they currently have “the right amount” of channels in place. Over the course of the next year, the majority of respondents (55%) believe that social media , in particular, will contribute most to business growth. Balancing Paid and Unpaid Marketing Channel Investments.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Favorites!), Focus on Conversions. Image via Facebook.

Social Media 110

Social Media Social Marketing Top of Funnel Marketing Analytics Tools 110

Webbiquity

FEBRUARY 21, 2023

As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. billion in 2016 to $16.4 billion in 2022.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Martech continues to be a strong category in which CMOs are spending. This varied slightly for B2C and B2B marketers.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Spiralytics

SEPTEMBER 11, 2023

Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Facebook is one of the world’s most popular social media platforms, and the Philippines is no exception.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

KoMarketing Associates

JANUARY 18, 2019

Nearly 39 percent said they intended to increase their content marketing budget this year. A Rise in Social Media Marketing Spend. Content marketing spend may be on the rise in 2019, but it is not the only tactic that marketers intend to invest heavily in this year.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

Content Standard

JANUARY 25, 2018

Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Buzz Marketing for Technology

OCTOBER 26, 2011

A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. But there is urgency in getting this data is that the consumer mindset is constantly changing, and to be competitive you need to move with them and not against them.

Social Media 100

Social Media Media Urgency Marketing ROI 100

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

Social Media 100

Social Media Media Marketing Management BtoB 100

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. Creating an infallible B2B demand generation strategy 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 is expected to expand some 3.5 is expected to expand some 3.5

Marketing AI 104

Marketing AI B2B Marketing B2B Marketing Management 104

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Marketing Insider Group

NOVEMBER 9, 2020

You don’t need to spend more money or spend a lot to get real marketing results. Budgets are changing but you only need a small investment for big results with content marketing. Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Marketing Insider Group

JUNE 13, 2023

You’ll want to compare your cost per lead for all of your marketing against that of particular campaigns to determine ROI. Why You Need To Keep Calculating Cost Per Lead Your cost per lead provides an excellent way to compare the value each marketing campaign delivers. From there, you can determine where to focus your marketing spend.

Cost per Lead 240

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 240

Sword and the Script | B2B

MARCH 19, 2024

He says the things marketing spends too little time on this question: “Will the person on the other side like this [marketing content I’m producing]?” Sword and the Script Media can help with B2B marketing, PR and social media. >>> Need an extra pair of hands?

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sword and the Script | B2B

APRIL 16, 2024

I’m willing to be those that do have very little marketing experience ( studies demonstrate this is true ). >>> Sword and the Script Media can help with B2B marketing, PR and social media. There’s less noise in your niche (or market, if you are setting out to create one). You don’t need a lot.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Martech

SEPTEMBER 5, 2023

Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI. If the economy holds steady through the end of the year, it’s likely more marketers will see increased budgets next year. The next most popular were digital advertising (50%), email marketing (48%), and websites and blogs (45%).

Allocation 122

Allocation Marketing Report B2B Marketing B2B 122