Navigate the Channel

DECEMBER 1, 2023

Algorithms for managing and querying distributed databases, like Cassandra or MongoDB, are essential for storing and retrieving large datasets efficiently. Collaborative filtering and content-based recommendation algorithms help make sense of large amounts of user and item data for personalized recommendations.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

ANNUITAS

OCTOBER 4, 2016

Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology. Here are a few marketing automation hacks you need to try: Tokens-. In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Heinz Marketing

DECEMBER 27, 2023

They provide tangible data points to inform decisions, shape future content, and justify marketing spend. Key Metrics for Evaluating Content Marketing Traffic Metrics : These are your bread and butter. Leveraging these tools effectively can provide a wealth of data to inform and enhance your content marketing strategies.

B2B Marketing 64

B2B Marketing Top of Funnel Lead Ranking Planning 64

ViewPoint

MAY 18, 2016

How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. To get these C-level folks’ attention requires proactive reach to complement inbound efforts.”

Planning 168

Planning Sales Qualified Leads Top of Funnel Paid Search Agency 168

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

The bigger an event becomes, the more budget web development demands. Attendees want to see personalized content , but when it comes to automation, personalized doesn’t have to mean customized. Social Media Marketing. Every event needs great marketing in order to remain relevant in attendees’ minds.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Heinz Marketing

MARCH 27, 2023

And I think that’s part of what puts us in this moment right now, where we’ve been innovating as marketers for 10 years on so many pieces of marketing, but we’ve not really innovated on the organization, innovated on the humans, the talent, the people that do the work every day.

Demand Generation Agencies 88

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 88

Adobe Experience Cloud Blog

MAY 9, 2018

It comes as no surprise that advances in technology further empower marketers to put customers at the center of the experience, personalizing messages and delivering them when customers are most receptive to their content. Personalized engagement is equally critical to companies that convert and transact offline.

Digital Transformation 134

Digital Transformation Automation Advertising Agencies Touchpoints 134

Adobe Experience Cloud Blog

NOVEMBER 19, 2018

As a marketer & consultant, I often apply the same skills to decipher digital behaviors. To engage audiences as individuals , we must be able to track personal progress within the audience-brand journey. Communications & Reporting Consideration #2: Optimize Nurturing & Personalization.

Top of Funnel 134

Top of Funnel Lead Ranking Ad Frequency Marketing Proposals 134

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Even telemarketers practice a basic form of personalized marketing. Why bother taking personalized marketing to the next level? In Epsilon’s survey of consumers aged 18-64 , 80% of respondents said that they’re more likely to do business with a company if it offers personalized experiences.

Work Management 134

Work Management Marketing Management Paid Search Agency Telemarketing 134

SmartBug Media

FEBRUARY 25, 2021

Not only this, but ABM is an essential part of realizing return on investment (ROI) on your marketing spend and truly forces your marketing team to think strategically. HubSpot says it well : “ ABM helps your business work and communicate with high-value accounts as if they’re individual markets.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. And there are significant benefits to using ABM, including: Greater marketing ROI.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

Adobe Experience Cloud Blog

JANUARY 15, 2020

Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets. TrackMaven found many SMBs are.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

DECEMBER 6, 2016

The main message here is that successful marketing teams need to focus on building relationships and engaging customers in personalized, relevant ways at every stage of the lifecycle. There is a lot of data supporting that if content is personalized and meaningful to your buyer–it will perform well.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Work Management 48

Adobe Experience Cloud Blog

APRIL 7, 2015

Although most marketing spend is invested in generating brand awareness at the top stages of the funnel, the bulk of the optimization occurs at the bottom-of-the-funnel, in an effort to convert leads into customers after they identify themselves. Which Attributes Should You Focus on When Personalizing Ads? So, what can help?

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Full Circle Insights

SEPTEMBER 12, 2022

According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts. With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help. Those using ABM personalize their marketing efforts based on the accounts they want to reach.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Martech Advisor

SEPTEMBER 16, 2019

As an adtech player in India with strong global presence, Affle’s omnichannel platform is built to help marketers drive consumer acquisitions, engagements, ROI and more. With the help of data-driven targeting and retargeting algorithms, marketers can grow their audiences and improve customer experiences.

Mobile Marketing 63

Mobile Marketing Paid Search Agency Mobile Advertising Companies 63

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. Marketing Operations is the Liaison to Your Marketing Automation Partner. Marketing Automation' Boy, was I wrong.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing Automation Services Marketing Management Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 23, 2015

Author: Mike Moeller We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing. Here’s a look at how consumer marketers see the future of marketing: 1) Consumer Marketers Will Feel the Pressure to Impact Revenue.

Marketo 48

Marketo Thought Leadership Mobile Advertising Marketing & Strategy 48

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. This extends from marketing to sales.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising. Quality over quantity!

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

LeanData

APRIL 15, 2014

It’s an amazing time to be a marketer. Marketo (NASD: MKTO ) held its annual conference, the Marketing Nation Summit, last week at Moscone West in San Francisco. The Tuesday keynote exemplified the momentum around a “marketing-first world”, where the buyer’s journey generally begins well before a salesperson gets involved.

Marketing Management 40

Marketing Management Marketing Automation Services Marketo Paid Search Agency 40

LeanData

APRIL 15, 2014

It’s an amazing time to be a marketer. Marketo (NASD: MKTO ) held its annual conference, the Marketing Nation Summit, last week at Moscone West in San Francisco. The Tuesday keynote exemplified the momentum around a “marketing-first world”, where the buyer’s journey generally begins well before a salesperson gets involved.

Marketing Management 40

Marketing Management Marketing Automation Services Marketo Paid Search Agency 40

Terminus

JUNE 15, 2021

Most recently I helped scale Sitecore across EMEA, led the Northern Europe function at Marketo and operated as an Executive Board member at Oracle Corporation in the UK. ” “Our ABM approach has evolved into an essential element of our larger go to market strategy and is showing a very strong ROI.

Enterprise Management 48

Enterprise Management Account Based Marketing Work Management Planning 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) by the many marketers at Dreamforce this year. And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. . Brian started the session with a discussion about how marketing technology has changed.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

MARCH 29, 2017

Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo’s LaunchPoint partner Vidyard , in time for my son’s 5 th birthday party tomorrow morning. Well, I have been swayed by good swag, which has taught me several great marketing lessons that I’ll share with you in this blog. I can’t wait!

Advertising Agencies 48

Advertising Agencies Planning Marketo Conference 48

SalesIntel

NOVEMBER 17, 2022

4 Marketing Learnings From a Study. Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

APRIL 3, 2015

Therefore, it is essential to engage your visitors with relevant and personalized content. Folks, personalized web engagement —delivering relevant content based on the visitor’s stage in the customer journey, their product interest, geo-location, or company/industry/size—is becoming strategic. A Closer Look at the Numbers….

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. And there are significant benefits to using ABM, including: Greater marketing ROI.

Account Based Marketing 58

Account Based Marketing ABM Ideal Customer Profiles B2B 58

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. But resources don’t necessarily need to come in the form of more budget. Breaking Down Silos for Better Customer Experiences.

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2015

Without any personal affiliations with your customer, your words (in this case, your content) are what they hold you to. Make sure that your marketing strategy and activities deliver on what you promise. Remember to be mindful of the content you put out on each channel to ensure that your customer experience is optimized and personal.

Multi-Channel 48

Multi-Channel CAN-SPAM Content Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 12, 2016

Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Adobe Experience Cloud Blog

JANUARY 15, 2015

Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”).

Work Management 48

Work Management Marketing Management Advertising Agencies Budget Programs 48

Adobe Experience Cloud Blog

AUGUST 4, 2014

As we discuss in our new ebook, Enrollment, Engagement, Donation: How Higher Education Can Improve its Grades with Marketing Automation , schools are now using marketing automation to attract and recruit new students, personally engage current students, and maintain the loyalty of alumni. Grade Your Marketing.

Work Management 48

Work Management Marketing Automation Services Marketing Management Budget Programs 48

markempa

DECEMBER 12, 2016

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. How Empathy Will Grow Your Sales and Marketing Pipeline. Read about Rapid Growth Marketing: From 0 to 500,000 Users. Just to name a few. What do you think?

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Leadspace

APRIL 26, 2017

So as a demand gen marketer, this week’s Leadspace-hosted panel at The Marketing Nation Summit in San Francisco — which brought together marketing thought-leaders from Microsoft, Facebook and Marketo — was a real treat for me. “So it can be really easy to get distracted.” ” 2. .

Ideal Customer Profiles 97

Ideal Customer Profiles Marketo Marketing AI Top of Funnel 97

LeanData

MAY 17, 2017

Here’s another suggestion from Kazanjy: “When I was a sales manager, my reps would write, ‘This correspondence also is being forwarded to my manager in case you need immediate attention.’ Marketing spends a lot of time and money generating leads. The idea is to be able to take care of anything that’s on fire.”.

Enterprise Management 63

Enterprise Management Top of Funnel Work Management Marketing Management 63