Why UGC campaigns may be the answer to the biggest challenges CMOs face this year
SmartBrief - Marketing
JULY 25, 2023
Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. Another 32% said they were cutting TV and video advertising and 31% reduced their audio advertising budget. Ultimately, once it starts working and generating more revenue, you may just get back the budget you had to cut.
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