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Why UGC campaigns may be the answer to the biggest challenges CMOs face this year

SmartBrief - Marketing

Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. Another 32% said they were cutting TV and video advertising and 31% reduced their audio advertising budget. Ultimately, once it starts working and generating more revenue, you may just get back the budget you had to cut.

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Elevate B2B Marketing News Weekly Roundup: CMO Tech Budgets Hold Steady, Ad Index Grows, & LinkedIn’s AI Push

Top Rank Marketing

media spending came from the digital sector during May, 2023 — up from 56 percent a year earlier, as the overall ad spending level increased for the first time in 11 months, according to recent ad index data. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

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5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

Having the ability to fully leverage data allows marketers to make faster and better decisions, reduce spending waste, and improve customer experiences and targeting. On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers.

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7 Must-Read Tips To Simplify Content Marketing Planning

Marketing Insider Group

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Here’s to cooking up a simple content marketing plan.

Planning 100
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27 surprising facts about salespeople who are Social Selling

Biznology

74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 61% of US marketers use social media for lead generation (source: IBM). 50%-70% of the buying process happens before salespeople get involved (source: Forrester ).

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120
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10 Most Popular B2B Lead Blog Posts of 2016

markempa

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. So how do you humanize your marketing?