The Effective Marketer

FEBRUARY 20, 2013

Pay for the biggest audience you can afford – whether that’s a billboard, newspaper advertisement, radio or otherwise – and trust that increased sales after the fact resulted from that investment. Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent.

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Marketing Budgets Shifting and Changing.

Marketing Budget 290

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 290

Rev

JUNE 25, 2019

That’s B2B marketing in 2019 in a nutshell. . We’ve been inundated with process improvements, strategies, and marketing automation tools – there’s literally no shortage of things we can be doing. Which proven demand generation tactics actually work to increase the metrics that matter to your organization? .

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Contently

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Companies need to keep growing to succeed, and content is one of the most effective ways to do that. How content marketing leads to meaningful ROI.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Hubspot

JANUARY 15, 2020

However, many reps leave their summaries blank for a very simple reason: They don’t know what to write. LinkedIn Summary Examples for Reps. LinkedIn Summary Examples for Reps. The most successful reps know that sales isn’t about them — it’s about the prospect. If you’ve got writer’s block, good news.

Template 87

Template Linkedin Ideal Customer Profiles Effectiveness 87

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We spend our time getting informed and also looking to be entertained. Everyone inside the business creates content.

ROI 315

ROI Content Marketing Digital Asset Management Business 315

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience.

Analytics 269

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 269

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment. You Know the Steps of the B2B Purchasing Process.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Marketing Insider Group

MAY 26, 2020

Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. The actions you take today will determine your future market position.

Webinar Metrics 238

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 238

Biznology

AUGUST 2, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. We grab onto new strategies like account based marketing (ABM) in the hope that this will be, at last, where the two functions will finally work together in harmony. Sales owns the P&L. We all know this. It starts at the top.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. While the ‘tip of the iceberg’ shows you numbers on who’s engaging with your content, they don’t show what is REALLY happening. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. What is the ‘Dark Funnel’?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Content Standard

DECEMBER 10, 2020

Content strategy pivots have been a normal response in the wake of COVID-19. As physical marketing spend shifts to digital channels, brands are looking to sales enablement and demand generation. ” How Can Brands Update Their Content Strategies? Has Your Voice Changed in Response to COVID-19? Eliminate jargon.

Sales Management 127

Sales Management Top of Funnel Marketing & Strategy Banner Ads 127

Webbiquity

FEBRUARY 21, 2023

As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. billion in 2016 to $16.4 billion in 2022.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

MKT1

OCTOBER 27, 2022

Marketing gets a bad rap. Many founders, sales leaders, product leaders, and even marketers themselves think B2B marketing teams are just a service organization to sales—marketing only exists to generate leads this quarter. They also need to influence conversion throughout the funnel.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

ANNUITAS

NOVEMBER 29, 2023

The CEO gets to this place because (s)he has multiple levers to pull to drive financial results, and depending on his/her background, CEOs may not come at the problem from a marketing POV. For those CEOs who are former accountants, investment bankers or management consultants, they often look to financial levers as a path to driving profits.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Heinz Marketing

JULY 26, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! My name is Matt Heinz.

Top of Funnel 106

Top of Funnel Marketing Automation Services Budget Programs Work Management 106

Zoominfo

FEBRUARY 19, 2018

The truth is, most sales reps haven’t received any formal training in this area. This means reps at your company could be missing out on interested leads, important sales conversations, and ultimately, revenue. 93% of sales executives have not received any formal training on social selling ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

accelerate agency

APRIL 12, 2023

Here’s a quick look at what we’ll be covering: What is SaaS marketing? How is SaaS marketing different? Why do B2B companies need SaaS marketing? What is SaaS marketing? That means customer retention is just as important as customer acquisition, so your marketing efforts can’t afford to ignore your existing customers.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Marketing Agencies 2 270

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 270

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. These are critical for visibility in the ocean of online content.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Why is marketing’s story so different than sales?

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

PureB2B

JANUARY 3, 2022

Many hands make light work, which is why sales organizations employ a pretty sizable stock of talented people who come together to drive efficiency across the sales cycle. From business development representatives to account executives, everyone does their part to ensure a high-performing, successful sales team.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

ANNUITAS

AUGUST 27, 2015

With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend on the creation of new content. of organizations have indicated that they are spending more on content development than they did in 2014. What’s happening?

Top of Funnel 100

Top of Funnel Relevance Lead Ranking Lead Scoring 100

Zoominfo

AUGUST 3, 2022

Record-high consumer spending followed by record-high inflation. Unfortunately, that’s not really an actionable business tactic. All too often, marketing budgets are the first to be scaled back. But cutting back on marketing isn’t always what’s best for your business. Should You be Cutting Back on Marketing Spend?

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

SalesIntel

NOVEMBER 17, 2022

4 Marketing Learnings From a Study. Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

The ABM Agency

APRIL 10, 2023

Conclusion The Fundamentals of Account-Based Marketing Discover the basics of account-based marketing (ABM) , a highly targeted approach to B2B sales and marketing that uses personalized communication to win new business from specific companies.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

LeanData

MAY 17, 2017

Hard-working sales reps need time away from the job. In a perfect world, vacation time gets spaced out evenly on a sales team. So imagine the drop-off when reps aren’t just distracted, but out of the office. So imagine the drop-off when reps aren’t just distracted, but out of the office. Things happen.

Enterprise Management 63

Enterprise Management Top of Funnel Work Management Marketing Management 63

Sword and the Script | B2B

JULY 18, 2023

Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings. Below is a list of statistics in a logical order around the marketing and sales cycle – with links to the source beneath each entry. Increased marketing spend in uncertainty drives profit.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Inbox Insight

DECEMBER 15, 2023

Marketers in B2B businesses can benefit significantly from focusing on KPIs to measure their demand generation success, experiencing: Greater credibility Increased growth More informed marketing strategy Ability to understand what activities are working effectively and which are not.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. B2B marketers will need to be more strategic in working with audience privacy . What are the business drivers and challenges?

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Stevens & Tate

MARCH 31, 2024

This update marks a significant shift in the way Google evaluates content quality and addresses spam across the vast expanse of the internet. In this update lies an effort to minimize the presence of “unhelpful” content in search results. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59