Hubspot

AUGUST 31, 2010

Twice a year Professor Christine Moorman at Duke's Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey. Marketing Spending Should Increase. Internet Marketing Spending to Grow.

Budget Management 28

Budget Management CMO Customer Surveys Marketing Report 28

KoMarketing Associates

SEPTEMBER 22, 2021

From the Sagefrog Report: The top three areas of marketing spend this year have been website development (51%), digital marketing (44%), and content marketing (33%). So the question becomes, how can content marketers communicate to sales so that they know what content to use and where and when to use it?

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech Advisor

JANUARY 16, 2020

The martech landscape is fast evolving, and the marketing technologist’s job is becoming more comprehensive. Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. Find out what it means for marketing technologists in 2020.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

ViewPoint

JUNE 16, 2015

Mike Damphousse, founder, CEO and CMO of Green Leads and author of Smashmouth B2B Blog: Sales & Marketing Demand Gen places the focus on value: 1) The value of the inbound versus outbound lead; and 2) how far those leads are in the pipeline against the amount invested.

Lead Scoring 120

Lead Scoring Lead Ranking Cost per Lead PointClear 120

The Effective Marketer

AUGUST 10, 2014

A while ago Microsoft went through a big marketing reorganization as well because, as then-CEO Steve Ballmer said, the company wasn’t getting enough ROM (return on marketing spend).. The Right Marketing Structure.

Planning 100

Planning Allocation Business Marketing Management 100

Hubspot

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Soon, marketers will be able to go all-in on what will work best without having to test the theory.". Digital marketing spend will continue to grow.

Trends 101

Trends Marketing AI Work Management Planning 101

SnapApp

JANUARY 29, 2015

Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

The ABM Agency

JANUARY 15, 2021

It’s simple: by allocating their budget (no matter how limitless or strained) wisely, and spending money only on channels and tools that meet their specific set of goals. How Sales Funnel Position Affects Digital Marketing Performance and Cost. Example: Hubspot. And in 2021, the roadmap isn’t straightforward or apparent.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

markempa

DECEMBER 12, 2016

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. How Empathy Will Grow Your Sales and Marketing Pipeline. Four Ways You Can Humanize Marketing and Build Relationships. So how do you humanize your marketing?

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

ViewPoint

MARCH 6, 2012

F5 successfully aligned sales and marketing and reaped the rewards: Marketing inquiries went from 1.7% only two years ago) for every $1 in marketing spend. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

AUGUST 4, 2014

In his new book, The Marketing Performance Blueprint , HubSpot partner Paul Roetzer , shares a story from Anita Newton , Vice President of Corporate Marketing at Adknowledge. of CMOs have proven the short-term impact of marketing spend , while long-term spend dips to 29% in the latest 2014 CMO Survey.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Work Management 28

Hubspot

JUNE 28, 2016

Somewhere along the way the myth was created that it’s difficult to measure ROI with inbound marketing. With the right marketing automation platform, such as HubSpot, it’s easy to track prospects from their initial interaction to a sale. Stop marketing in the dark! 1] HubSpot “State of Inbound 2015”. [2]

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

SmartBug Media

OCTOBER 9, 2023

CMO Tips for Improving Campaign Performance One common challenge among chief marketing officers is identifying the areas of their campaigns that need improvement, and determining optimal, strategic ways to make necessary updates. Marketers need to prove how well specific efforts will pay off when all is said and done (and spent).

Campaigns 59

Campaigns Generation Touchpoints Marketing Report 59

Hubspot

JANUARY 14, 2013

2) Blogger/Blog Manager. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Communicating progress with the marketing team. Optimizing marketing spend on paid search.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Martech

APRIL 27, 2022

The people involved in measuring a company’s marketing activities use technology and software that gathers marketing data, aggregates it, and provides visualizations to help them understand what tactics are working and how best to optimize marketing spend. Types of marketing analytics models.

Marketing Attribution 128

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 128

GrowPowerful

DECEMBER 1, 2022

Take a hard look at volume-based subscriptions such as Hubspot, Salesforce, Marketo, Constant Contact, Mailchimp and others - you may have a lot of dead contacts in the database and these platforms charge by the size of the contact database. The modern marketing team spends more on tech than most CIO departments.

Paid Search Agency 59

Paid Search Agency Planning Contingency Planning Advertising Agencies 59

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. times more likely to receive higher budgets. ” Where’s the disconnect?

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

Marketing Insider Group

JANUARY 2, 2015

Testing content efforts propels ROI improvements: Companies who test are 75% more likely to show ROI for content marketing than those who fail to test their strategies. The Claim: Investing in a content marketing team is crucial to building your business. Content Marketing Institute ). State of Inbound Marketing ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Hubspot

AUGUST 27, 2012

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! 5) 84% of B2B marketers use social media in some form. 6) Marketers spend an average of 4-6 hours a week on social media. 7) Currently, marketers allocate 7.6%

Stats 28

Stats Allocation Marketing Automation Services Planning 28

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Brandpoint

JUNE 24, 2021

.” CMI also puts on the annual Content Marketing World event, the largest of its kind. CMO: Chief Marketing Officer. At the top of a company’s marketing team is the CMO. He or she oversees the execution of the marketing plan and designs strategies in a multichannel environment.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Marketing Insider Group

SEPTEMBER 30, 2010

Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”. Another idea (got it from HubSpot) was to setup an SLA between sales and marketing. Are you in agreement as to what a lead is?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Metadata

MARCH 18, 2021

Marketing spends a lot of money to build a website. We hired a CMO and he said, “How about we drop that buyer enablement s**t?” I know that, for example, for HubSpot, they had a certification program for inbound that was insane. That created a synonym between inbound In HubSpot. You have inbound SDR.”

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

chiefmartech

JANUARY 21, 2019

Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. Martech vendors themselves are competing against them for marketing’s budget.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

MKT1

APRIL 16, 2024

Watch AI Showcase Event State of AI for B2B Startup Marketers Survey results We recently ran a survey shared on LinkedIn and during our AI Showcase, here’s a quick breakdown of who filled out the survey and the results. But their incorporation of AI is one of the most fun use cases we’ve seen yet.

Marketing Automation Services 105

Marketing Automation Services Budget Programs Tools Paid Search Agency 105