Biznology
OCTOBER 15, 2012
BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time” found that content marketing was either “fully integrated” (12%) or “very integrated” (22%) for about a third of respondents. (34% Here are a few more interesting data points from that BtoB study. 65% Email Newsletters.
Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.
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Industrial Marketing Today
OCTOBER 2, 2010
Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. This white paper aims to change that perception of them.
markempa
AUGUST 17, 2007
A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?
Industrial Marketing Today
AUGUST 17, 2010
BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. I am referring to optimizing customer engagement in B2B marketing.
Paul Gillin
OCTOBER 5, 2011
HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. The weekly newsletter is always good for a laugh. I downloaded and read most of them. I tweet almost all of them. Think Like the Customer.
Industrial Marketing Today
MAY 7, 2010
The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.
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