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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. This speaks to the importance of traffic acquisition and SEO performance, as well as the value B2B marketers should realize in fully owning the assets they are creating.

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Quantifying the Value of Lead Nurturing: A Case Study

Sales Engine

Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Sales, Marketing, Social Media & Lead Generation. BtoB Marketing. Inbound Marketers – For Marketing Professionals. Search Engine Land.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

B2B SEO professionals need to be ever aware of how design and usability play a part in the prospective buyer’s desire to consume information accessed and presented. Tie-ins to the lead funnel need to be established. Executing the B2B marketing message is more complex than ever before. Value is the Currency.