Crimson Marketing

MAY 8, 2013

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). What should this say to you? YOU NEED TO BE ON THERE! The best and most relevant example is with YouTube.

Google 100

Google BtoB Youtube Social Media 100

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. Share this on Facebook. Related posts: Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Tweet This! Share this on Linkedin.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

MARCH 30, 2011

In thinking about whether to select a celebrity, a key indicator of his or her potential is, when other types of content feature this person, how far does it reach and how fast does it get there? Many BtoB organizations these days are spending time and money. Another source of social lift is TV shows.

BtoB 100

BtoB CMO Analysis Network Marketing 100

KoMarketing Associates

JUNE 6, 2013

The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. Marketing World 2013: A Frost & Sullivan MindXchange.

Conference 120

Conference B2B Marketing Planning B2B 120

Buzz Marketing for Technology

JANUARY 7, 2010

Late last year LinkedIn launched an advanced search feature on their site. For a good example check out these searches for the terms Facebook Marketing and Social Media. Share this on Facebook. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tweet This!

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

Relatedly, many B2B companies have believed that the social media phenomenon is mainly about networking and sharing likes and photos with friends on sites like Facebook – not about driving inbound interest and improving demand generation. For example, think about Facebook’s IPO and its potential $100-billion valuation.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

MLT Creative

MARCH 2, 2012

Social and mobile featured highly in B2B marketers' future tactics. Another component of their success is the mastery of the LinkedIn Answers feature. The clock is ticking on Facebook Timeline for B2B marketers. Doyle asks. B2B Lead Generation Blog. Social Media B2B. B2B e-mail newsletters gain highest conversion rate.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

JANUARY 20, 2011

The tool is featured in direct marketing and social media campaigns, and is available from EMC.com - driving a significant increase in leads, education and deal flow. Alinean recognized by BtoB Magazine’s as one of To. The tool uses a new version of our XcelLive platform (version 5.0) Powered by Blogger.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Do these features yield cost savings that make the purchase price savings moot? Then calculate the potenital additional benefits of the management features and see if the virtual management TCO advantages make up for the cost savings. Alinean recognized by BtoB Magazine’s as one of To. Advantage to the competition.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Top Rank Marketing

JULY 28, 2023

percent by 2025, while user growth rates were expected to generally slow for social platforms Facebook, Instagram, Snapchat, and TikTok, according to recently-released forecast data. MarketingCharts Social Media Sites See Fewer Users Twitter — recently rebranded as X — was expected to see a 2.7

Twitter 65

Twitter B2B Marketing B2B Paid Search Agency 65

The ROI Guy

JANUARY 17, 2011

Advice > Using Alinean powered TCO Comparison Tools, sales and marketing can prove lower ownership cost over the useful lifecycle, comparing derived cost savings, value and features to justify the selection and purchase. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 10, 2011

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

NOVEMBER 4, 2010

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

JULY 22, 2010

SHORETEL TCO TOOL: SUMMARY OF KEY FEATURES Many companies have realized that complexity is now one of the most significant drivers of cost in their business. Alinean recognized by BtoB Magazine’s as one of To. Posted by Tom Pisello at 1:00 PM Email This BlogThis! Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# What’s a Facebook fan worth? I’ve had a few clients ask me recently what a Facebook fan is worth. Facebook (165). Seems doubtful. Simplicity.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Online Marketing Institute

JUNE 22, 2009

Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. They have the best survival rates because they choose their patients very, very carefully. I was just doing a spot of browser testing on an old PC.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

AUGUST 4, 2010

One way to prove better value is to demonstrate unique benefits and bottom-line impact – tying unique specific features of the solution to unique savings or benefits. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Powered by Blogger.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: B2b marketing , Frugalnomics , Information Overload , interactive white paper 1 comments: samuraiwriter said. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Powered by Blogger.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40