MLT Creative

MARCH 2, 2012

The day-to-day operation gets the product out the door. Craft attention-grabbing subject lines, make your point quickly, keep the call-to-action high in the message and try consulting Apple's Human Interface Guidelines for additional best practices BtoB Magazine. MediaPost Communications. Finance pays the bills.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

markempa

MARCH 30, 2007

The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

The ROI Guy

JANUARY 17, 2011

For sales teams, more advanced versions can be used to empower sales led workshops, helping to make sales more valuable again, and elevate perceptions from product sellers to valued consultants. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications. Alinean recognized by BtoB Magazine’s as one of To. Cold, hard decisions are being made on where to trim personnel, hardware and software spending.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

WebMarketCentral

DECEMBER 17, 2008

Which tools can help make your efforts more productive and effective? 10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites.

Design 20

Design Marketing Websites Forrester Best Practices 20

ViewPoint

MAY 2, 2012

Paul is a veteran technology journalist, author of several books, a consultant and speaker. He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. The next PowerViews will be with Chris Hosford of BtoB Magazine. Paul’s Blog: gillin.com/blog.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

The ROI Guy

NOVEMBER 4, 2010

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Ambal's Amusings

NOVEMBER 19, 2009

If all they’ll gain is the knowledge that your product has yet another new feature, it’s time to rethink your messaging from your prospects’ perspectives. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Give them a takeaway.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Industrial Marketing Today

NOVEMBER 1, 2010

While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Indium Corporation is a developer, manufacturer, and supplier of specialty alloys, solder products and solder paste. Results: 2.7

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Ambal's Amusings

AUGUST 27, 2009

Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. NOTE: generic product, not our product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. Ask for relevant information (such as industry type, annual revenue, interest in a service/product, etc.)—the

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company. Trackbacks & Pingbacks 11 Must Read blog posts for consultants from the week of Sept.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well. They take the brief, then they do the creative.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. BtoB Magazine ). BtoB Magazine ). And social media isn’t just about lead generation of course.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

The ROI Guy

AUGUST 4, 2010

Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Buyers noted a decided change in sentiment post assessment, driving the B2B vendor to be perceived as a strategic consulting partner versus product vendor.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40