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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why. The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec.

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B2B Lead Generation Blog: 10 things marketers will focus on in 2005

markempa

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

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Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions.

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B2B Aware: This Week in B2B Marketing-Leadership, Mastership & Relationships

MLT Creative

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. BtoB Magazine. Stay aware. It's 10 pm. Do you know where your B2B twitter message is? How to turn LinkedIn into a relationship filter.

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What’s your Social Media diet?

Buzz Marketing for Technology

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

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Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

Currently, he writes the social media column for BtoB magazine. He has also spoken at scores of other events about technology trends and social media. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet.